InformationWeek Announces New Editor In Chief for InformationWeek.com

MANHASSET, N.Y., May 25, 2011 /PRNewswire/ -- InformationWeek, the leading IT brand focused on the business value of technology, today announced Laurianne McLaughlin as editor in chief of InformationWeek.com.  In her new role, McLaughlin will shape the site's editorial strategy and direction, as well as oversee day-to-day coverage.  McLaughlin was most recently at CIO.com as managing editor.  

"We're thrilled to have someone with Laurianne's deep experience and many talents join the InformationWeek editorial team," says Rob Preston, VP and editor in chief of InformationWeek.  "We met with many very talented people for this position, and Laurianne's combination of editorial integrity and accomplishment, industry expertise, knowledge of and affinity for our readers, and deep roots in SEO, social media, and online metrics really stood out and impressed us."

McLaughlin will lead an award-winning team of reporters and editors as she oversees news, analysis and opinion coverage for InformationWeek.com.  She will also work closely with Preston, InformationWeek editorial director Fritz Nelson and other editors to expand the site's community of engaged readers, enhance the site's usability and continue to add compelling features and functionality.

"I am excited to join an editorial team of this caliber.  I look forward to serving InformationWeek.com's mission by emphasizing expert reporting on today's core IT topics, authoritative analysis, and use of social media to stay close to readers," said Laurianne McLaughlin.  

McLaughlin comes to InformationWeek.com more than 18 years in journalism. After joining CIO Magazine in 2006 as technology editor, Laurianne did a mix of print and online work before becoming senior news editor for CIO.com in 2009. Her work at CIO.com has won multiple ASBPE (American Society of Business Publication Editors) awards, including ASBPE's 2010 B2B Web Site of the year award. Before joining CIO.com, she served as a senior editor, online for Business 2.0 and as a senior editor for IDG's PC World, the leading technology magazine for consumers. She is a graduate of Northwestern University's Medill School of Journalism. Follow Laurianne on Twitter at @lmclaughlin.

InformationWeek.com averages six million page views monthly, serving more than two million unique visitors.  It is the flagship property within InformationWeek's business technology online network, which includes DarkReading.com, Wall Street & Technology, NetworkComputing.com, and TheBrainYard.com.  The InformationWeek Business Technology Network is also scheduled to launch BYTE in mid-July.  

For more information, visit www.informationweek.com, or for technology marketing solutions and best practices, go to www.createyournextcustomer.com.  Follow InformationWeek on Twitter at @InformationWeek, or on LinkedIn at http://www.linkedin.com/groups/InformationWeek.

For more information, contact:
Winnie Ng-Schuchman
VP of Marketing
InformationWeek Business Technology Network
[email protected]

About InformationWeek Business Technology Network (http://www.informationweek.com)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow -- from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy -- IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

SOURCE UBM TechWeb

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