InformationWeek Analytics Launches Subscription Model to Give Business Technology Professionals Complete Access to Critical Research Analysis for Strategic Decision Making

SAN FRANCISCO, March 18 /PRNewswire-FirstCall/ -- UBM TechWeb, the global leader in business technology media and business information, announced new subscription options from InformationWeek Analytics (http://analytics.informationweek.com/).  InformationWeek Analytics is the leading resource for peer-driven research, providing business technology professionals with the real-world analysis and perspective they need to run better, smarter IT organizations. More than 60,000 InformationWeek Analytics reports and briefs were downloaded by IT decision makers in 2009.

InformationWeek Analytics empowers business technology leaders to make smarter, faster IT decisions.  Recognizing the trust, value and respect IT professionals place on peer perspective, InformationWeek Analytics content is produced by an analyst team that includes a fusion of practicing senior IT professionals and InformationWeek's world-class editors.  This combination of quantitative research and qualitative real world analysis, coupled with technology-adoption best practices, has made InformationWeek Analytics the premier source for helping decision makers determine which technologies are right for their businesses.

"Here's what makes this service unique. We've spent years amassing what we believe is the largest database of IT professionals in North America," said Art Wittmann, VP and Managing Director of InformationWeek Analytics.  "Because we have the ability to reach out to hundreds of thousands of technology decision makers, we're able to accurately determine the overall attitude toward new trends and technologies."

InformationWeek Analytics span technology categories from security and networking to applications and cloud computing, and can be tailored to the perspective of large-scale global enterprises or the special requirements of small and midsize corporations.  The site currently houses more than 900 reports and briefs, and includes a dedicated area where technology professionals can access complete issues of InformationWeek Magazine.  More than one hundred new reports featuring fresh research will become available in 2010.  Members now also have the ability to rate reports, which allows deeper user interaction and engagement with the site.

Charter subscription members of InformationWeek Analytics will enjoy the following benefits:

• Full access to the InformationWeek Analytics library of reports
• Peer based research and analysis to guide buying and implementing decisions
• Over 20 technology and IT business categories
• New reports launched every week
• Access to signature reports, such as the InformationWeek Salary Survey, InformationWeek 500 and the State of Security report

"Amazing report," says one reader of a recent Analytics research report on mainframes. "I can't believe you hit all the points you did ... bravo, I have had this job for three years, and your summary/analysis is remarkable."

Charter members receive immediate access to the site for a rate of $99 per month.  Enterprise licensing is available.

"The launch of our new subscription service for InformationWeek Analytics is a key part of the overall strategic plan from UBM TechWeb to lead the IT paid content and services market into the next decade," said John Siefert, SVP and Publisher of InformationWeek Business Technology Network. "By listening to our audience of business technology professionals, and delivering the peer based IT analysis they desire, we are offering a trusted resource to help in their business critical IT decision making process."

For more information on InformationWeek Analytics, please visit: http://analytics.informationweek.com/ or contact Brandon Friesen, VP of Business Development for InformationWeek Analytics, at [email protected].  

About InformationWeek Business Technology Network (http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow – from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy –IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (http://www.techweb.com/aboutus)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

SOURCE UBM TechWeb

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