Infogroup Hires Former Publicis Executive for Senior Digital Role

OMAHA, Neb., Feb. 14, 2017 /PRNewswire/ -- Infogroup is pleased to announce that Gayatri Bhalla has joined its Digital team as Vice President and General Manager of Audience Solutions, where she will lead development and execution of Infogroup's next level digital solutions.

"We are very excited to have Gayatri join our Digital Solutions team. She is a talented, highly experienced leader who will help grow and expand our digital offerings to drive more value for clients," said Gretchen Littlefield, President of Infogroup Direct Marketing Services.

Gayatri brings more than twenty years of experience working with top brands and agencies (she is an alum of both Publicis and WPP), having broad, multidisciplinary experience in the public, private and nonprofit sectors, and serving as an Adjunct Professor at Georgetown. Her most recent roles include architecting the email personalization program for Pfizer, leading the digital media strategy for T-Mobile, and serving as COO of Catalist, a big data and political technology company. Gayatri has developed mobile apps, digital brand awareness, social media outreach and engagement, digital media, and online lead generation and conversation campaigns for clients, and she also has a deep background in corporate strategy. In addition to her role at Infogroup, Gayatri serves as an Adjunct Professor in the Georgetown Graduate School of Communications. She will be based out of Infogroup's Washington, D.C. office.

"I'm thrilled to join the A-team in big data and to partner with our clients to develop bleeding-edge targeting technologies that leverage new media channels. There is so much room to innovate, and only Infogroup combines best of breed data with leading ad tech to realize the potential in the market," said Gayatri Bhalla, Vice President of Audience Solutions.

Michael Iaccarino, Chairman and CEO of Infogroup, commented, "The addition of Gayatri Bhalla to the Digital Solutions team is another positive step in keeping with the growth of our overall digital initiative to serve Infogroup clients better in all marketing channels."

About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100^TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.

Media Contact:
Infogroup Corporate Communications
[email protected] 
(402) 836-5290

SOURCE Infogroup

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