INFINIT Nutrition Sponsors Inaugural Challenge Aruba

Custom Hydration Mix to Fuel New Caribbean Triathlon

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Oct 19, 2016, 08:00 ET

CINCINNATI, Oct. 19, 2016 /PRNewswire/ -- Sports nutrition leader INFINIT Nutrition is proud to be the official nutrition sponsor for Challenge Aruba triathlon in its inaugural year.

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The latest addition to the Challenge Family's scenic race series and first in the Caribbean, Challenge Aruba offers participants and their families the opportunity to immerse themselves in paradise.

Aruba's arid climate and notorious trade winds dictate a special nutrition strategy said INFINIT's Founder and CEO Michael Folan. "We worked with Challenge Aruba to custom formulate the perfect mix for the hot and windy climate, keeping the endurance athlete in mind. The mix that we created will actually eliminate all the gels and salt pills. It's a very cool concept to have a custom nutrition solution made just for a race like this."

In addition to the race, Challenge Aruba will host a number of events surrounding the competition including seminars and clinics with two-time world champion triathlete, Tim DeBoom, and the first athlete ever to finish the world championship in a wheelchair, Marc Herremans.

About INFINIT Nutrition
INFINIT was started in 2004 introducing a customizable, isotonic, all-in-one nutrition solution that naturally maximized the performance for athletes all over the world. Today INFINIT has become a top reputable name in sports nutrition and is proud to partner with many top pro and collegiate programs, including Holowesko-Citadel Racing Team and Xavier University Athletics. INFINIT has also fueled numerous athletes competing in elite and pro level events worldwide, including the Summer and Winter Olympic Games, the Tour de France, the Indy 500 and more.

About CHALLENGE ARUBA
Challenge Aruba is one of the newest additions to The Challenge Family long distance triathlon series. Set to take place for the very first time on the Happy Island of Aruba, with its crystal clear blue waters, 11 km stretch of beautiful clean beaches, and delightful Caribbean climate, this event is sure to deliver the race of a lifetime to athletes of all ages and abilities.

SOURCE INFINIT Nutrition