Infertility Expert's Book Offers Hope While Funding Needed Research

DENVER, March 10 /PRNewswire/ -- William Schoolcraft, MD, and fellow physicians at the Colorado Center for Reproductive Medicine (CCRM), have authored the definitive guide for people facing fertility challenges. "If At First You Don't Conceive" is being published on March 16, 2010 by Rodale Books.

"Being told you have a fertility problem isn't dissimilar from being told you have cancer," said Dr. Schoolcraft. "The book I wrote, with my clinic colleagues, is designed to save millions of hopeful parents from suffering and confusion by allowing them to become their own best advocates in their fertility challenge."

"If At First You Don't Conceive" offers the very latest information in key areas of fertility including: advice on choosing the right physician and clinic, how to find the most up-to-date proven treatments, how to deal with the emotional challenges of infertility and how to understand and navigate the financials aspects of treatment. Dr. Schoolcraft also shares compelling patient stories for readers to realize they are not alone in what may be one of the greatest challenges of their life.

This is an amazing time in the field of reproductive medicine, with the introduction of new procedures and technologies, several developed at CCRM by Dr. Schoolcraft and his team. These advancements are welcome news to the estimated 7.3 million women in the United States who are unable to have children because of fertility challenges.

Not only will "If At First You Don't Conceive" assist people with fertility challenges, revenues from the book's sales will help them indirectly. All author profits from the sale of "If At First You Don't Conceive" are going to the non-profit Colorado Foundation for Fertility Research to make possible future scientific discoveries. To learn more about the non-profit, visit www.fertilityresearch.org

Dr. Schoolcraft is one of the most respected fertility physicians in the world. His clinic in Colorado, voted #1 fertility clinic by Child magazine, consistently achieves some of the highest pregnancy success rates in the nation. In fact, Dr. Schoolcraft and his fellow doctors at CCRM are responsible for the birth of 30,000 children over the past twenty years.

A media regular, Dr. Schoolcraft is often interviewed on fertility topics by a multitude of journalists including reporters from the New York Times, Woman's Day, Good Morning America, The Today Show, The Doctors and various CNN programs.

Dr. Schoolcraft and his colleagues are regarded internationally as being in the forefront of fertility research and innovation. Several specific achievements are worth noting:

• Ongoing leader for over ten years in the field of blastocyst research (day 5 embryo) that has led to increased IVF success and a reduction in the number of embryos transferred.
• A "quick freeze method" of egg freezing, which gives women with cancer and others an opportunity to freeze eggs and maintain their fertility for use many years later.
• Development of a preimplantation genetic procedure to screen blastocysts (day 5 embryos) for all 23 pairs of human chromosomes that has significantly improved implantation rates and dramatically reduced miscarriage rates for infertile couples.

For more information on "If At First You Don't Conceive" please visit the book's official website at www.ifatfirstyoudontconceive.com. For more information on Dr. Schoolcraft's clinic, the Colorado Center for Reproductive Medicine, go to www.colocrm.com

ABOUT RODALE:

Rodale is a global health and wellness content company reaching more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. Some of Rodale's leading media properties include Men's Health, Prevention, Women's Health, and Runner's World, as well as a stable of bestselling books including Vice President Al Gore's An Inconvenient Truth, former FDA commissioner Dr. David A. Kessler's The End of Overeating, and Alicia Silverstone's The Kind Diet, among others.

SOURCE Colorado Center for Reproductive Medicine