Infantino Introduces New Line of Feeding Products for Infants

Partners with UK's Bestselling Kids Cookbook Author Annabel Karmel

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Feb 08, 2010, 08:00 ET

SAN DIEGO, Feb. 8 /PRNewswire/ -- Infantino® is teaming up with worldwide culinary expert Annabel Karmel to offer U.S. consumers a new line of storage and feeding ware designed for infants and toddlers. Based in the U.K., Karmel is a bestselling author of books on nutrition and cooking for children. Her extensive line of feeding ware will be distributed in the U.S. in partnership with Infantino, a member of The Step2® Company.

Infantino, a major player in infant, toddler, and preschool categories, will offer the Annabel Karmel 'Make It Easy' line to families in the U.S. as a continuation of the brand's commitment to providing relevant tools for parents at affordable prices. Products in the new line from Karmel include a masher and bowl, food mill and stackable food pots – enabling parents to freeze fruit, puree vegetables and strain food, as well as store and take for eating on-the-go.

"Infantino is excited to bring this great brand to the U.S. Annabel Karmel shares our passion and we are excited to be working with her," said Senior Brand Manager for Infantino, Colette Cosky. "I know first hand making food for an infant is not only economical but also a heartfelt exercise. By offering this system of products designed to all work together, we are helping to make parents' lives easier in their ongoing quest to feed their children the best, freshest foods available."

Annabel Karmel is the mother of three children, a bestselling author of numerous books on nutrition and cooking for babies and toddlers, and a familiar face on British television. Annabel travels frequently to the United States, where her books on feeding babies and young children are very popular. She has appeared on "The Today Show," "Live with Regis and Kelly" and "The View." Karmel has three new books that will be published in the U.S. this year, "Top 100 Finger Foods," "You Can Cook" and "Starting Solids."

"Infantino and I share the same sensibility and knack for innovative design and pragmatic-but-fun features," said Karmel. "I am happy to offer my products with such a reputable brand that will reach so many parents to help put fresh, natural foods into children's diet easily and inexpensively. Babies who enjoy fresh, healthy, and nutritious foods early on are more likely to keep those healthy eating habits throughout life."

The 'Make It Easy' line will be available nationwide this spring. The products range in price from $5.99 to $15.99.

For more information about Infantino visit http://www.infantino.com. For more information regarding Annabel Karmel visit http://www.annabelkarmel.com.

About Infantino

Infantino, part of The Step2® Company, is headquartered in San Diego, Calif. Infantino is a major player in infant, toddler, and preschool categories. With functional designs, its popular product lines range from classic baby toys and puzzles, soft baby carriers and simple baby travel systems. Visit www.infantino.com for more information.

About Annabel Karmel Group Holdings Limited

Group Holdings Ltd. is the retail and food services arm of the Annabel Karmel brand. The company manages the production of healthy and nutritious food for babies, toddler and children and the development of quality food preparation and feeding equipment and creative children's cooking sets. All food produced for market uses original recipes and is overseen by Annabel herself. She has the most popular range of ready meals for young children in supermarkets in the U.K. She has also just launched a range of healthy snacks for young children with Disney. Annabel's meals are served in all the major theme parks in the U.K., Hilton hotels and many other hotels, restaurants and family attractions. The 'Make it Easy' food preparation line can be found in Babies R' Us, Mothercare and ASDA. Annabel has won awards such as Lifetime Achievement Award at the prestigious Mother & Baby Awards 2009 and The Caterer and Hotelkeeper Excellence in Food and Drink Awards 2009.