Inergetics' Bikini Ready® Lifestyle Launches "Always Ready" National Advertising Campaign for Summer Beach Season

NEWARK, N.J., May 4, 2015 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI), a world-class developer of NSF® Certified nutritional and consumer health products today announced the launch of "Always Ready," a national integrated Bikini Ready advertising campaign to promote its popular women's weight loss lifestyle products.

The campaign will launch across a variety of cable TV networks, including MTV, VH1 and Oxygen during primetime, the fringes and other day parts. Additionally, free-standing inserts (FSIs) with value saving coupons will be distributed in major U.S. markets in Sunday newspapers.  Event sampling, in-store promotions, digital and social media will round out the marketing push.

"We continue to support Bikini Ready with national support and local promotions to drive turns," says Mike James, CEO of Inergetics. "Our commitment to investing in brand building is paying off in noteworthy results.  Bikini Ready continues to garner shelf space and consumer relevancy while gaining market share," James added.

"The new Bikini Ready campaign is just in time for this summer's peak season and is designed to highlight what it means to 'Always Be Bikini Ready,' " states Jim Kras, CMO.  "Furthermore, as our business grows, so does our ability to produce high quality and compelling advertising in a manner that is tailored to our brands.  It's exciting to shoot, edit and produce videos that showcase our talented creative team."

The "Always Ready" TV campaign was created by Inergetics' in-house creative department led by Associate Creative Director, Alexis Graf and Director of Content, Alexander J. Pappas.
"Always Ready" TV Commercial: https://vimeo.com/126518635

Bikini Ready's complete line of women's weight loss solutions includes Weight Loss Catalyst® and Cleanse Cleanse nutritional supplements, as well as Yummy Nutrition Shakes.  Bikini Ready Gummies were launched earlier this year to help consumers energize workouts, boost metabolism and reduce fatigue. Bikini Ready products are available at ShopRite, Winn-Dixie, Bi-Lo, Meijer, Harris Teeter, H-E-B, Ingles and Harveys, as well as leading e-tailers such as Amazon, Bulubox.com, LuckyVitamin.com and BodyBuilding.com.

For more information on the full line of Bikini Ready products, please visit www.bikinireadylifestyle.com.

Inergetics Media Contact
Inergetics
(908) 604-2500 x212
[email protected]

About Inergetics, Inc.
Inergetics' portfolio of brands includes: Martha Stewart™ Essentials, a complete line of NSF® Certified, whole-food-based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in active lifestyle solutions; SlimTrim, the affordable, premium value diet brand; OmEssentials®, a line of scientifically advanced nutritional supplements designed to further the health and wellness of yoga practitioners and active individuals; and Nulief™, a line of Cannabidiol (CBD)-based nutritional supplements. Inergetics' brands are available domestically and internationally at over 20,000 premier locations including Akins, Bed Bath & Beyond, Bi-Lo, Cardinal Health, Drug Emporium, Fruth Pharmacy, H-E-B, Harmon, Harris Teeter, Harveys, Ingles, Lewis Drugs, Meijer, Navarro Pharmacies, Price Chopper, PriceSmart, Schnucks, ShopRite/Wakefern, Walgreens, Whole Foods and Winn-Dixie as well as leading e-tailers such as Amazon, Bodybuilding.com, Bulu Box, CVS.com, Drugstore.com, iHerb, LuckyVitamin.com, Swanson, Vitacost and Zulily.

To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at: www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com, www.omessentials.com, and www.nuliefcbd.com.

Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.

RELATED LINKS
http://www.inergetics.com

SOURCE Inergetics, Inc.

Related Links

http://www.inergetics.com