Industry Veterans Join Forces with Top Shelf Brands

HOUSTON, Jan. 9, 2015 /PRNewswire/ -- Alonzo Pierce, CEO of Top Shelf Brands Holdings, Inc. (a Nevada Corporation) (OTCBB: DKTS), is pleased to announce that the company has partnered with Big Tent Group, a  Louisville-based beverage development company, to promote Besado Tequila as well as entire line of Top Shelf Brands' premium alcoholic beverages.

Big Tent Group and its affiliates possess a wealth of resources, unparalleled in the alcohol beverage, entertainment, and production industries. Big Tent Group has consistently gained the attention of consumers worldwide by utilizing celebrities to grab notoriety, acquire political support and to, of course, increase sales. Big Tent Group has an outstanding track record of successfully growing sales and gaining global exposure for its partners in the alcohol beverage industry (ABI).

"We are very excited about working with Alonzo, as his vision for Top Shelf Brands is right in line with how we best see fit to market our products and successfully reach the masses in today's fast-paced, high tech world," said Big Tent Group co-founder Jeff Freiberger.  "We will be transparent in our efforts and will provide the shareholders of Top Shelf Brands updates on our celebrity endorsements, increases in sales volume and any developments that will have an impact on the company bottom line."

For Pierce, this was clearly a "now and later" opportunity. With Besado Tequila set to hit the market, pending label approval, Big Tent will play an integral part in helping grab an immediate share of the market for this cutting edge, erotic herbal infused tequila. From a future development standpoint, Big Tent will have a synergistic role in securing a bright future for Top Shelf Brands.

"What can I say, this is the perfect partnership for Top Shelf Brands," Pierce said. "Big Tent has a tremendous reputation for designing and implementing successful branding and sales campaigns and this fills an obvious need for Top Shelf with the impending release of our Besado Tequila."

Frieberger and his partners took great care in building an industry "dream team," featuring some of the best marketers, distribution relationship managers, and sales staff in the industry.  Frieberger is quite confident that Big Tent Group brings to the partnership the experience that will benefit Top Shelf Brands for many years to come.

"The majority of our team have been in the industry for many years and have held senior positions at some of the most successful Spirits companies in the world," Frieberger said. "Sales is the ultimate measurement tool and we are the best, bar none, at creating increases in sales volume for our brands, new or existing.  Whether it's promoting a product that has sold a few thousand cases in a year or a few hundred thousand, I can tell you with confidence that we have produced results.  One thing is for certain that growth is inevitable with our newly formed partnership with Top Shelf Brands."

Big Tent Group and its affiliates work regularly with many A-list celebrities and music artists and have a track record of successful marketing campaign efforts that have featured the following artists: Lil Wayne, Drake, Nicki Minaj, Akon, Chris Brown, Trey Songz, Rick Ross, T-Pain, P. Diddy, Flo Rida, Busta Rhymes, Kelly Rowland in addition to many others.  The team has hosted some of the highest profile parties at the Kentucky Derby, Playboy Mansion, and top night clubs with celebrity friends LMFAO, Hugh Hefner, Gene Simmons, Jenny McCarthy and others.  The team, advisors, and directors of the group have designed and managed campaigns that brought awareness and growth to many staple brands in various categories of the ABI today such as Hpnotiq Liqueur, Rhythm Liqueur, Maker's Mark Bourbon just to name a few.  Big Tent Group advisors have senior management backgrounds at Brown Forman, Heaven Hill as well as many other credible spirits companies. 

"Having a solid team is a determining factor in the success of any brand in our industry.  We are founded on the idea that we can do it bigger and better than any brand has done it yet and our current results to date tell our story," Frieberger said.  "We have ton of experience in the bar and night club industry and understand our craft better than anyone in the business."

About TSB: www.drinktopshelf.com

Top Shelf Brands Holdings incubates, creates, markets and supplies branded alcoholic beverages with an initial offering of Tequila, Liqueur and Bourbon. Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge. Top Shelf Brands is dedicated to "Incubating and Creating Brands People Talk About". Top Shelf Brands is positioned to capitalize on the $1 trillion spirits industry. Strong growth in the industry is anticipated primarily in the premium category.

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Top Shelf Brands Holdings, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Top Shelf Brands Holdings, Inc.

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