Industry Veteran Roger Ordman Joins Self-Healing Software Company Aurora Labs as Executive Vice President of Marketing

Formerly of Redbend Software and HARMAN, Roger joins the company to direct marketing efforts as Aurora Labs continues to expand globally

News provided by

Aurora Labs

Oct 01, 2018, 07:00 ET

TEL AVIV, Israel, October 1, 2018 /PRNewswire/ --

Today, Aurora Labs, creators of Self-Healing Software™ for future-proof automotive software, announced the appointment of Roger Ordman as Executive Vice President of Marketing. Roger will lead the rapidly expanding company's marketing initiatives to launch the brand, products, and services across the US, Europe, and Asia.

"Adding an executive of Roger's caliber with his years of experience in the automotive industry is a crucial part of our growth as a company, and he will play a substantial role as we continue to rapidly innovate to keep up with the ever-changing demands of the automotive market," said Zohar Fox, CEO of Aurora Labs.

Bringing over twenty years' experience with him, Roger is joining Aurora Labs from his prior position as VP Global Marketing for Medix Global. Before joining Medix Global, Roger was the Marketing Director EMEA and then the Global Marketing Director, Software Platforms for HARMAN International, following HARMAN's acquisition of Redbend Software where he served as Director of Product Management and Marketing

"The automotive industry is facing an exciting yet unpredictable future fueled by software and full of new opportunities and dangers," explained Roger Ordman. "Aurora Labs is playing a uniquely integral role in the industry's transformation, helping OEM's evolve to continuous software development processes, by detecting software faults, predicting which may cause downtime events and fixing them. I am excited to become a part of the company at this time of accelerated growth."

This news follows Aurora Labs' July announcement of a Series A round investment totaling $8.4m. This round is fueling the product development and international sales and marketing expansion efforts.

About Aurora Labs

Launched in 2016 by Co-founders Zohar Fox and Ori Lederman with offices in Tel Aviv and Munich, Aurora Labs is pioneering Self-Healing Software™ for connected cars to enable OEMs to proactively respond to future vehicle software architectures, processes, and services. Agile user-centric software development processes create a plethora of continuous opportunities and risks for the OEMs, even after the car has left the production line. Aurora Labs' Line-Of-Code Maintenance™ technology uses machine learning algorithms to uniquely address all three stages of a software health solution, future proofing the next generation of software-driven automotive features. From detecting line-of-code faults to predicting downtime events, fixing errors on-the-go and enabling reliable and cost-effective rollouts of new automotive features to all ECUs in the vehicle without any downtime for the user, Aurora Labs is paving the way for the age of the self-healing car.

Aurora Labs, self-healing software for a more predictable world.

For more information, visit auroralabs.com.

Media Contact:
Raanan Loew
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SOURCE Aurora Labs