Industry Vet LaunchIt Public Relations joins forces with Alternative Hydrogen Solutions

SAN DIEGO and FARMINGTON, Ark., June 20, 2012 /PRNewswire/ -- Highline Technical Innovations, Inc., (PINKSHEETS:  HLNT) announced today that Alternative Hydrogen Solutions, the company formed from the previously announced joint venture between Alternative Hydrogen Systems Group Sales & Marketing, LLC and HTI with exclusive selling rights to the HTI's groundbreaking device proven to dramatically reduce the fuel consumption and emissions of diesel combustion engines has retained the services of transportation technology PR experts LaunchIt Public Relations, a firm led by transportation industry veteran Susan Fall. This collaboration will strategically brand and introduce the HY-Impact line of fuel and emissions reducing products to a wide spectrum of industries employing diesel combustion engines.

"This is a very exciting and compelling product for LaunchIt to represent," stated Fall. "Fuel prices, air quality concerns, EPA regulations, along with increased awareness of the U.S.' need to reduce our dependence on foreign oil are issues that are faced not only by the trucking industry, but our nation as a whole."

"New and revolutionary products are always exciting," continued Fall. "However, if the product doesn't actually do what it says, it could damage a firm's reputation. It was only after a great deal of due diligence, and with great confidence that LaunchIt accepted the challenge of introducing this remarkable device."

Alternative Hydrogen Solutions' HY-Impact product line uses hydrogen as a catalyst to more effectively burn fuel. Hydrogen is separated from water via the process of electrolysis and a precise amount in the form of hydrogen gas is introduced into the engine's combustion chamber. HY-Impact's patent pending CPU technology ensures the correct amount of Hydrogen is released, and no moisture enters the engine. The Hy-Impact result is a 9-16 % increase in fuel economy and dramatically lowered emissions.

Having realized that such a product is a much needed solution to address today's major industry concerns, Susan Fall, founder and principal of San Diego based LaunchIt Public Relations agreed to contribute her 25 years of public relations experience to increasing the visibility of the HY-Impact line of Intelligent Hydrogen Systems.

LaunchIt will be the exclusive agency leveraging its decades of public relations experience, intensive exposure to technology, and close affiliation with the transportation industry. The Company will maintain sole responsibility for the HY-Impact branding strategy and relevant marketing campaigns for Alternative Hydrogen Solutions.

About Alternative Hydrogen Solutions

The HY-Impact line of products began development in 2005. After 7 long years of research, testing, and modification, it has emerged as a unique and successful solution to the concerns posed by rising fuel prices and the environmental concerns related to harmful emissions. Alternative Hydrogen Solutions was formed in 2012, when the creators of Arkansas-based Highline Technical Innovations, Inc. (PINKSHEETS:  HLNT), joined forces with Alternative Hydrogen Systems Group Sales & Marketing, LLC, in order to bring this revolutionary product to market. The products that comprise the HY-Impact line and their corresponding industries include: HY-Roada for trucking, HY-Marinea for maritime, HY-Floa for oil, HY- Agraa for agriculture, HY-Tracka for locomotive, and HY-Droleana for municipality.

About LaunchIt Public Relations

Founded in 2000, LaunchIt Public Relations specializes in representing transportation technology companies, increasing the visibility of their products and services in the business-to-business environment. Located in San Diego, California, LaunchIt has developed strategic relationships with other creative agencies as well as an experienced team of transportation industry experts. Through this network of experts, LaunchIt has grown from a strictly public-relations firm into a full-service international marketing firm. For more information, visit www.launchitpr.com.

Media Contact:
Susan Fall                                                                           
LaunchIt Public Relations
[email protected]

SOURCE Highline Technical Innovations, Inc.