Industry Accolades Rolling in for Cobra's 7750 Platinum Family of GPS Navigation Systems for Professional Drivers

LAS VEGAS, Jan. 4, 2011 /PRNewswire/ -- 2011 INTERNATIONAL CES – Cobra Electronics Corporation (Nasdaq: COBR), a leading manufacturer of radar detection and GPS Navigation systems for professional and recreational drivers, today announced that its 7750 Platinum GPS Navigation series has been honored with two prestigious industry awards; a CES Innovations 2011 Design and Engineering Award and a 5-Star rating and Trucking Test Award from Trucking Magazine.  The 7750 Platinum, which made its debut in August at the 2010 Great American Trucking Show, is a breakthrough advancement among GPS Navigation systems for professional drivers, setting new industry benchmarks for design, engineering, and system functionality.

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(Photo:  http://photos.prnewswire.com/prnh/20100824/CG53637)

At the 2011 International CES Press Preview, the Cobra Electronics 7750 Platinum GPS Navigation system was selected as an Innovations 2011 Design and Engineering Award honoree in the In-Vehicle Navigation/Telematics/ITS product category.  The award, given by the Consumer Electronics Association (CEA), provides a preview of the hottest new consumer electronics products on the market in advance of the 2011 International CES exhibition beginning January 6, 2011 in Las Vegas, Nevada.

Also in November, Performance Products Ltd. (PPL), a wholly-owned subsidiary of Cobra Electronics, was recognized by Trucking Magazine with a Trucking Test Winner award and a 5-Star rating for the Snooper Truckmate S7000.  The Snooper S7000 is the European counterpart to Cobra's 7750 Platinum platform, featuring a host of mapping, navigation and advanced system capabilities tailored for the western European market.  Trucking Magazine's testers and editors awarded top honors to the Snooper S7000 after a comprehensive side-by-side review of the leading GPS Navigation systems for professional drivers and truckers.

The new Cobra 7750 Platinum features dramatically enhanced graphics, Junction View with Lane Assist, State Mileage Log, and an Hours-of-Service Log.  In addition, the 7750 Platinum features the industry's best last-mile routing and vastly superior road coverage on secondary highways.  The enhanced graphics and menu options on the 7750 Platinum provide maximum visibility in sunlight and optimized efficiency when scrolling through searches and settings of the unit.  The intuitive new Quick-Tabs feature allows drivers to view critical information such as the distances to weigh stations, travel centers, rest areas, and mile markers at a glance.  The new Junction View with Lane Assist provides drivers with 3D images of upcoming highway junctions as well as lane guidance and enhanced turn-by-turn directions. Also new on the 7750 is the State Mileage Log function that tracks miles within a state for IFTA reporting and the Hours-of-Service timer that enables drivers to easily track their On-Duty, Off-Duty, and Driving Time.

"In 2011 Cobra will celebrate its 50-year anniversary, and over those many years we have continually been recognized across all our product lines for the design, quality, innovation, and reliability of our products," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics.  "We are ending 2010 with tremendous momentum on many fronts, including a flurry of industry awards for our innovative Cobra iRadar™ radar/smart detection system and now the Cobra 7750 Platinum series of advanced GPS Navigation systems for professional drivers.  All of us at Cobra Electronics look forward to building on that momentum in 2011 and establishing new benchmarks in design and innovation across our various product categories."

Cobra products are available in nearly 40,000 storefronts in North America and in a growing number of retailers throughout the world.  Please visit Cobra and Performance Products Limited at the 2011 International CES exhibition in Las Vegas in the Central Hall at booth # 9845.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.  

Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.

About Performance Products:

Performance Products Ltd. is a leading developer and manufacturer of satellite navigation products, branded Snooper. Renowned for its specialist GPS, radar and laser devices in key sectors including caravanning, trucking, golfing and automotive products, innovation and product development has been key to the continued growth of the business.

Its products have won numerous awards and industry recognition over the last few years, including Accessory of the Year in Auto Express magazine, MSN Cars Best Quality Product, a 'Best Buy' guide from Which? in 2007, SED Awards for Excellence, Road Transport Winner 2008, Golf Accessory of the Year 2010 in National Club Golfer and 'Test Winner' Trucking magazine 2010.

To find out more about Performance Products, please visit www.snooperuk.com.

SOURCE Cobra Electronics Corporation

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