Indigenus Announces Global Executive Mariana Sanchez as new Director

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Aug 05, 2014, 02:00 ET

NEW YORK, Aug. 5, 2014 /PRNewswire/ -- Indigenus, the largest independent global network of healthwellness communication companies, is pleased to welcome Mariana Sanchez de Ovando as the SVP Global Executive Director of Indigenus.

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Indigenus Announces Global Executive Mariana Sanchez as new Director (PRNewsFoto/Indigenus)

Ms. Sanchez brings twenty years of experience on iconic global consumer brands, working at D'Arcy and Saatchi & Saatchi, mostly on Procter & Gamble. Most recently she served as Chief Strategy Officer Worldwide at Saatchi & Saatchi X. She has a proven record in brand building, strategic thinking, and global account management. At Indigenus, Mariana will direct the new business efforts of the multinational network. A perfect fit for the "unstuck" spirit of Indigenus, Mariana has lived in Mexico, France, and the US, speaks 3 languages fluently and is a hands-on humanitarian volunteer in NY and abroad. "We are delighted to welcome Mariana aboard, and look forward to seeing the impact of her strategic insights on our clients' business," said Rico Viray, chairman of Indigenus and founding partner of The CementBloc, the US agency of Indigenus.

Celebrating its 10th anniversary, Indigenus is dedicated to helping clients get unstuck, with an innovative and unique multilocal model that drives topline growth across brand portfolios through creativity and innovation, and improves the bottom line through quality and value. Indigenus delivers full-service capabilities, proven solid collaboration, and 100% global coverage. Seventeen top-ranking partners in key developed and emerging markets provide local insight and creative and innovative programs to maximize success in growth brands. IndigenusSky (global transcreation centers) provide unmatched cost-effective support for secondary markets, mature brands, and local adaptation projects.

Americas: The CementBloc (United States), CPC Healthcare Communications (Canada), Thanks (Brazil), Marketing Latino (Mexico); Europe: Mission-Systole (Benelux), serviceplan health & life (Germany), Strategik & Numerik (France), thenewway (Italy), umbilical (Spain), gHealthcare (Turkey), Life Healthcare Communications (UK), MedMedia Campaign (Ireland), Lindh & Partners (Scandinavia); Asia: PharMa International (Japan), Sorento Healthcare Communications (India); Oceania: Insight (Australia and New Zealand).