Independent Research Study Finds Consumers Rate Hisense Television Picture Quality Equivalent to Premium Brands

NEW YORK, Oct. 6, 2016 /PRNewswire/ -- Hisense, a multinational consumer technology leader and one of the largest global television manufacturers, today revealed the results of a blind television picture quality study conducted by Wakefield Research that indicate consumers rate Hisense's picture quality at the same level as premium brands like Samsung and significantly above a budget brand like Vizio.  

As a part of the study, consumers were asked to rate attributes such as picture color, clarity, contrast, image sharpness, brightness and off-angle viewing. On average, Hisense scored within a statistically negligible range of Samsung's scores for these attributes, demonstrating that consumers don't need to break the bank to have a premium television viewing experience.  Hisense beat Vizio's average rating in every single category. 

"At Hisense we are extremely proud of the picture technologies we put in every TV we make," said Jerry Liu, CEO of Hisense Americas.  "We commit over 5 percent of our global revenues to research and development. This investment in research and development, efficient supply chain management and innovative manufacturing processes enable us to bring the best picture quality to consumers at more affordable prices." 

Hisense, which has been the number one television brand in China for 13 years straight and is a major television brand globally, is aggressively expanding its footprint in the US and other countries around the world.  In 2016, the company purchased a factory in Mexico to better supply the Americas and expects its capacity to reach over 4 million units per year.   

Wakefield Research conducted the blind survey among 100 U.S. adult consumers, ages 18+, this past September, using a mall-intercept study. The TVs were masked to show only the screen and the picture quality. Consumers were asked a series of questions about their experience using a Hisense 50H8, a Samsung 50KU6300 and a Vizio E50UD2.

About the Survey

The survey was commissioned by Hisense USA Corporation and was conducted by Wakefield Research among 100 US adult consumers, ages 18+ between September 7^th and September 25^th, 2016 using a mall-intercept study.  Quotas were set to ensure reliable and accurate representation of the US adult population ages 18+.  The margin of error for this study is +/- 10 percentage points at the 95 percent confidence level. 

About Hisense USA Corporation and Hisense Company, Ltd.

Hisense USA Corporation is a subsidiary of Hisense Company, Ltd., which was established in 1969 and headquartered in Qingdao, China.  Hisense USA Corporation offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA's product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.

Hisense Company Ltd. is multinational consumer technology manufacturer and one of the largest television brands in the world with the #1 TV share position in China for 13 consecutive years. The Company is committed to advancing the state of the consumer technology industry across North America and has dedicated R&D centers in Atlanta, Georgia; San Jose, California; and Toronto, Canada to enable localized product development and innovation.

Hisense products are available globally in over 130 countries and regions across the world, with production facilities in China, South Africa, Algeria, Egypt, and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and Southeastern Asia.

In recognition of its strong product offerings, aggressive expansion strategies, global client base and continued investment in research and development, Frost and Sullivan recognized Hisense with the 2015 Global Competitive Strategy and Innovation Leadership Award in Smart TVs.

www.hisense-usa.com and global.hisense.com 

Contact:
Dara Cothran
Kwittken for Hisense
646-747-7166; [email protected]

SOURCE Hisense

Related Links

http://www.hisense-usa.com