Independent Research Report: "thePlatform has the Most Support for Pay-TV Operators and TV Programming Networks"

SEATTLE, Dec. 10, 2014 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, was cited as one of the vendors that plays prominently in the online video platform market according a new Forrester Research report entitled, Market Overview: Video Platforms for Digital Media Companies. The report outlines that online video has gone from an ancillary strategy to a critical growth opportunity, and notes that "thePlatform has the most support for pay-TV operators and TV programming networks."

The report examined twelve platform vendors that support media companies seeking to tap unrealized revenue streams, and to converge their traditional with digital workflows. In addition to noting that thePlatform has the most support for pay-TV operators and TV programming networks, and highlighting some of thePlatform's clients and partners, one Forrester client "characterized thePlatform as 'the Cadillac' of video platforms with its breadth of integrations for operator environments."   

"We feel Forrester's new report provides further testament to our focus on serving the TV industry," said Marty Roberts, co-CEO of thePlatform. "Broadcasters, programming networks and pay-TV operators are all grappling with new opportunities and challenges, and we are very proud to be at the center of their efforts." 

The new report can be purchased directly from Forrester by visiting www.Forrester.com. More information about thePlatform is available at www.thePlatform.com. 

About thePlatform
thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Bell Media, BT, Cablevision, CBC, CBS, Comcast, Cox Communications, E!, Engage Sports Media, the Golf Channel, Fox Sports, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Telstra, Time Warner Cable, Travel Channel Media, truTV, USA Network, Viaplay, and numerous others. With more than a decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.

All products, brands, and service names listed in this release remain property of their parent companies and do not indicate official support or endorsement for thePlatform or its products and services.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/independent-research-report-theplatform-has-the-most-support-for-pay-tv-operators-and-tv-programming-networks-300007880.html

SOURCE thePlatform

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http://www.thePlatform.com

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