Independent Research Firm: SAS a Leader in Cross-Channel Campaign Management

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Feb 20, 2018, 09:00 ET

CARY, N.C., Feb. 20, 2018 /PRNewswire/ -- SAS, which excels at helping marketers better understand customer behavior, has been named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018. "SAS addresses the needs of data-savvy marketers comfortable with advanced analytics, workflows, measurement, and optimization tools," reports Forrester Research.

SAS® Customer Intelligence was top-ranked in the Current Offering category, including highest scores among all vendors for both the customer analytics and measurement and optimization criteria of Forrester's report.

"SAS powers analytically-driven marketing strategies," according to the report. One-off marketing emails are no longer enough for brands to survive the customer experience battle. Customers demand contextually relevant interactions both online and offline. Analytics aids marketers to make that a reality.

"Advanced analytics is revolutionizing the marketer's ability to have a fuller portrait of their customers, rather than a series of snapshots," said Wilson Raj, Global Director of Customer Intelligence for SAS. "SAS provides marketing organizations with AI-infused campaign management capabilities so that every cross-channel touchpoint can be an engaging brand experience."

SAS Customer Intelligence provides marketers with the analytical advantage to create best-in-class customer experiences that both differentiate brands from their competitors and maximize marketing profitability. Powered by machine learning and artificial intelligence (AI), the suite of MarTech tools allows marketers to engage their customers confidently across channels. Learn more about SAS Customer Intelligence capabilities at SAS.com/CI.

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