Independent Analyst, Peter Burris, To Headline Inaugural Event Of Rosetta's Marketing Innovation Series

SAN JOSE, Calif., Oct. 17, 2012 /PRNewswire/ -- Rosetta announced today that B2B expert and guest speaker, Forrester Research, Inc. Vice President and Research Director Peter Burris, will offer Silicon Valley technology marketers his insights into the B2B customer journey at the inaugural event of Rosetta's Marketing Innovation Series on November 1. The event will be held at Rosetta's new San Jose office located at 10 Almaden Boulevard, Suite 650 (Sixth Floor), San Jose, CA, 95113.

Rosetta is an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies. Its new Marketing Innovation Series is designed to provide key insights and practical advice to Silicon Valley B2B marketers about the channels, devices and content necessary to reach today's technology buyers and drive breakthrough results.

"With more channels and constrained resources, marketers face a significant challenge in connecting with their customers in a meaningful way," said Curt Van Inwegen, Partner in Rosetta's Technology & Telecommunications vertical. "Fortunately, we have tools that can improve these conversations, like real data on the audiences, channels, devices and content that really matter at precisely the right moments in the purchase process. We are excited to have Peter and our panelists dive into some specific approaches that redefine how we sell technology products."

At the November 1 event, Burris will discuss:

• Major, permanent changes in the technology industry that are transforming the way customers want to be engaged;
• Today's B2B buyer journey;
• Where today's technology marketers are most ineffective;
• How to better understand who, when and how to target customers;
• Opportunities to modify a marketing strategy to drive immediate results.

A panel discussion and audience question-and-answer session will follow Burris' presentation. The panel discussion will be comprised of Rosetta technology marketing experts who will discuss ways to identify, engage and activate key technology buyers across mobile and social channels. The panelists will include:

• David Worth, Associate Partner, Rosetta Marketing Strategy & Insights Group;
• Daniel Blackburn, Vice President of Mobile, Rosetta;
• Doug Klein, Associate Partner, Marketing, Rosetta.

For more information about the event, or to register, please visit:
http://www.rosetta.com/marketing-innovation-series

About Rosetta
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.

www.rosetta.com | Twitter:@RosettaMktg | Facebook: www.facebook.com/rosetta