Increased Revenues from Empowered Products' Nutritional Supplements Confirms 2012 Expansion Objectives

LAS VEGAS, Dec. 21, 2011 /PRNewswire/ -- Empowered Products, Inc. (OTCBB: EMPO.OB) has confirmed its commitment to expand its nutritional supplement product line in 2012 based on related revenue increases since midyear 2011. The company's primary libido enhancement brands, PINK® Elevate and GunOil® High Caliber, are being produced in 60-capsule containers and single and double dosage card packs.  Single and double dosage packs of this style consist of a carded backing with a clear, pre-formed plastic covering allowing the contents to be visually examined by the consumer and are typically offered at checkout counters of convenience stores, supermarkets, and various retail outlets.

Since the mid-2011 launch of its PINK® Elevate and GunOil® High Caliber nutritional supplements, Empowered Products has reported increased revenues of 9.2% and increased gross profit margins to 42.2% up from 41.2%.  The company also recently reported the benefits of its newly purchased Starview Sealer machine. The machine is currently being utilized onsite at the company's Las Vegas, Nevada, bottling facility. According to Empowered Products, the cost of the machine was $21,800 with an expected Return-On-Investment (ROI) of just 1.5 production runs. Thus far in 2011, the company has committed over $77,000.00 in production machinery purchases to expand production capacity in 2012. 

Empowered Products' president and CEO, Scott Fraser added, "In our pursuit of greater market-share in the global wellness arena to enhance shareholder value, the increasing sales and brand awareness of our PINK® and GunOil® nutritional supplements are proving to be the right additions to our flagship line of topically applied wellness gels, lotions and oils. That is why I am confirming the company's commitment to this expansion in 2012."

About Empowered Products, Inc.
Empowered Products, in just its first nine years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160.  The Company's media-contact line is 877-305-1161.

Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements  can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

SOURCE Empowered Products, Inc.

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