Inaugural App Annie Investor Spotlight Reveals Opportunities in Global App Economy

SAN FRANCISCO and BEIJING, July 18, 2013 /PRNewswire/ -- App Annie today unveiled its inaugural Investor Spotlight, a quarterly report for investment professionals to understand market trends and opportunities within the multi-billion dollar global app economy. Leveraging data from App Annie's premium market data product App Annie Intelligence, the Investor Spotlight will be freely available on the App Annie Blog.

"Although the global app economy is still emerging as a center of digital content distribution, it is already generating significant returns for app publishers and investors," said Bertrand Schmitt, CEO, App Annie. "App Annie's new Investor Spotlight provides the insights and analysis institutional investors need to capitalize on app store market trends."

App Annie's Investor Spotlight contains both market context and data on trending publicly traded app publishers. Main takeaways from the report include:

• The global app economy is booming: gross revenue for the iOS App Store and Google Play has more than doubled over the past year and smartphone adoption rates suggest this revenue should continue to grow.
• Trending apps are worth watching: The top ranked publisher by iOS App Store and Google Play combined revenue in May 2013, GungHo Online, experienced viral growth after the release of its hit app, Puzzle & Dragons, and its stock price increased 6,144 percent in the 52 weeks ending July 8, 2013.
• Gaming apps are hot: of the 37 publicly traded companies included in the Spotlight's analysis, almost two-thirds operate within the gaming industry. Many gaming publishers are headquartered in the United States, Japan or South Korea, where the category accounted for roughly 75, 90 and 95 percent of iOS App Store and Google Play combined revenue in each country respectively.

For more insights and analysis, download the full Investor Spotlight here: http://blog.appannie.com/investor-spotlight-apps-and-stocks

To learn more about App Annie Intelligence, the technology behind the Investor Spotlight, visit: https://www.appannie.com/intelligence/

For other timely research into the global app economy, view App Annie's other reports:

• Apps Index
• Games Index
• Market Index
• E3 Special Report

About App Annie
App Annie is reinventing business intelligence products for the apps and digital goods economy. App Annie data and products are the industry standard, used by over 90 percent of the Top 100 grossing iOS publishers. More than 275,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking the most downloads and revenues of any app store market data company to date, with over 20 billion downloads, and more than US$5.3 billion in app store revenues tracked. App Annie is a privately held global company of over 100 employees with offices in Beijing, San Francisco, Tokyo, London and Hong Kong. For more information, please visit http://www.appannie.com/, check out our blog, and follow @AppAnnie on Twitter.

SOURCE App Annie

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