In-Store Analytics Market to Reach $27 Billion by 2032 at 25.3% CAGR: Allied Market Research

News provided by

Jan 23, 2024, 10:30 ET

Strengthening customer experience drives the growth of the global In-store analytics market.

NEW CASTLE, Del., Jan. 23, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "In-Store Analytics Market by Component (Software and Services), Deployment Mode (On-premise and Cloud), and Enterprise size (Large Enterprise and Small and Medium-sized Enterprise), Application(Customer Management, Marketing Management, Merchandising Analysis, Store Operations Management, Risk and Compliance Management, and Others): Global Opportunity Analysis and Industry Forecast, 2023-2032" According to the report, the global generated $2.9 billion in 2022 and is estimated to reach $27 billion by 2032, exhibiting a CAGR of 25.3% from 2023 to 2032. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.

Drivers, Restraints, and Opportunities

Strengthening the customer experience and escalation of operational efficiency drive the market growth. In addition, rise in omnichannel integration, primarily drives the growth of the market. However, rise in security concerns and complexity of implementation are expected to hamper the growth of the market. Furthermore, customized marketing strategies are expected to create lucrative growth opportunities for the market.

Request Sample Pages: https://www.alliedmarketresearch.com/request-sample/5985

Report coverage & details:

Report Coverage	Details
Forecast Period	2023–2032
Base Year	2022
Market Size in 2022	$2.9 Billion
Market Size in 2032	$27 Billion
CAGR	25.3 %
No. of Pages in Report	378
Segments covered	Component, Deployment Mode, Enterprise Size, Application, and Region.
Drivers	Strengthening the Customer Experience Rise in Omnichannel Integration Escalation of Operational Efficiency
Opportunities	Customized Marketing Strategies
Restraints	Rise in Security Concerns Complexity of Implementation

Buy this Complete Report (378 Pages PDF with Insights, Charts, Tables, and Figures) at:

https://www.alliedmarketresearch.com/in-store-analytics-market/purchase-options

The Software segment to dominate the market during the forecast period

By component, the software segment accounted for nearly three-fourth of the global in-store analytics market share in 2022, and is expected to dominate the market by 2032, owing to the necessity for retailers to improve consumer experiences and the growing demand for data-driven decision-making, which propels the market growth significantly. The services segment is expected to display the fastest CAGR of 27.4% during the forecast period, owing to rise in use of in-store analytics solutions by retailers and increase in demand for professional help in maximizing the potential of these solutions.

The Cloud segment to dominate the market during the forecast period

By deployment, the on-premise segment accounted for nearly two-third of the global in-store analytics market share in 2022, and is expected to dominate the market by2032, as it offers company access to real-time data about sales success, retail operations, and customer behavior without depending on cloud-based services, which propels the market growth significantly. The cloud segment is expected to attain the fastest CAGR of 27.1% during the forecast period, owing to scalability and flexibility of cloud-based solutions and cost savings, which enable companies to manage massive data volumes and adjust to changing demands.

The Large Enterprise security segment to dominate the market during the forecast period

By enterprise size, the large enterprise segment accounted for nearly two-third of the global in-store analytics market share in 2022, and is expected to dominate the market by 2032, owing to need to improve overall business performance by using these insights to promote sales growth throughout their retail network, improve customer experiences, and personalize marketing campaigns, which propels the market growth significantly. The small and medium-sized enterprise segment is expected to attain the fastest CAGR of 27.6% during the forecast period, owing to increase sales and improve customer experiences by optimizing shop layouts, streamlining operations, and personalizing marketing campaigns with the use of in-store data.

The Risk and Compliance Management segment to dominate the market during the forecast period

By application, the customer management segment accounted for nearly one-fourth of the global in-store analytics market share in 2022, and is expected to dominate the market by 2032, owing to enhanced customer satisfaction, personalizec marketing efforts, and optimized product placement by analyzing data on consumer interactions, purchase history, and preferences, which propels the market growth significantly. The risk and compliance management segment is expected to attain the fastest CAGR of 30.0% during the forecast period, owing to the necessity for concentrating on establishing strong security measures in operation to safeguard consumer data as concerns about data privacy and security grow.

Asia-Pacific is expected to garner the major share in 2032

By region, North America garnered the highest share in 2022, with nearly two-fifth of the global in-store analytics market revenue in 2022, and is projected to retain its dominance by 2032, owing to increase in need of retailers to improve customer experience and boost sales, coupled with the growing use of cutting-edge technology aiding the growth of the in-store analytics market. However, the Asia-Pacific region is expected to attain the fastest CAGR of 28.9% during the forecast period, owing to the expanding retail industry and rise in use of cutting-edge technology.

Enquiry Before Buying: https://www.alliedmarketresearch.com/purchase-enquiry/5985

Leading Market Players-

SAP SE
AMOOBI
RETAILNEXT, INC.
Capillary Technologies
SEMSEYE
Capgemini
HoxtonAi
Trax Image Recognition
Teralytics Inc.
V-Count

The report analyzes these key players in the global in-store analytics market. These players have adopted various strategies such as expansion, new product launches, partnerships, and others to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, developments, and product portfolios of every market player.

AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model):

AMR introduces its online premium subscription-based library Avenue, designed specifically to offer cost-effective, one-stop solution for enterprises, investors, and universities. With Avenue, subscribers can avail an entire repository of reports on more than 2,000 niche industries and more than 12,000 company profiles. Moreover, users can get an online access to quantitative and qualitative data in PDF and Excel formats along with analyst support, customization, and updated versions of reports.

Get an access to the library of reports at any time from any device and anywhere. For more details, follow the link: https://www.alliedmarketresearch.com/library-access

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports Insights" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:
David Correa
1209 Orange Street,
Corporation Trust Center,
Wilmington, New Castle,
Delaware 19801 USA.
Int'l: +1-503-894-6022
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
India (Pune): +91-20-66346060
Fax: +1-800-792-5285
[email protected]