In-Shape Restructures To Focus On Member Experience With Four Strategic Internal Promotions

CEO Rich Nelsen sees an opportunity to unify two separate functions to create a seamless organization with one common goal – to deliver the experience that In-Shape promises to its members.

"We continuously innovate to create an industry leading club model and a platform for growth," Nelsen said. "This strategic change will help us create an organization that's better aligned to support our vision of a member-centric, fitness focused company. One that will inspire our communities to live healthy and happy."

In the new role, Ms. Schuler will manage member experience in more than 70 clubs throughout California. This will include all club teams, operation services, sales, marketing, corporate partnerships and learning and development.

"Ms. Schuler is a strong, motivating leader who drives results while inspiring her team to be the best they can be," he said of Ms. Schuler's leadership style. "She is the perfect person to take In-Shape to the next level as we continue to transform our communities."

In addition to Ms. Schuler's promotion, In-Shape announced the promotion of Kris Mulkey to Vice President of Marketing. Ms. Mulkey has over 20 years of marketing experience building brands in multi unit companies. Most recently Ms. Mulkey led In-Shape's corporate partnership program.

"Ms. Mulkey's passion for our business, deep experience in building brands in innovative ways, and success building our corporate partnerships program will take the marketing team in a new and exciting direction so we can continue to motivate our communities to stay healthy, fit and happy," said Ms. Schuler. 

George Bishop transitions from In-Shape's Area Vice President to a newly created role as Vice President of Operations Learning and Development. Mr. Bishop will be responsible for leadership development and training for all the field and club team members.

"Our goal at In-Shape is to make every member's day better. To do that, we need to invest in our people, and put them first," explained Ms. Schuler on her decision to create this new talent-centric role. "George is a seasoned operations leader and, in this critical role, will provide the right expertise and focus to build the team of the future."

Rounding out In-Shape's restructure is the promotion of Kris Johnson to Vice President of Personal Training. He will now be responsible for In-Shape's personal training team and programs.

"Mr. Johnson's leadership will enable In-Shape to innovate our personal training offering to help members reach their goals, with a world class, one-on-one experience," said Mr. Nelsen.   

ABOUT IN-SHAPE HEALTH CLUBS
In-Shape Health Clubs operates over 70 full-service fitness clubs throughout California. For over 35 years, In-Shape has built communities where members are motivated to be healthy, fit and happy. With free weights, group fitness classes, indoor and outdoor pools, cardio equipment, basketball, tennis, racquetball and personal training, In-Shape has something for everyone. So, when members are here, they know they're surrounded by people who always have their back...even if it's a little sweaty.

That's the #inshapeattitude. Learn more at www.inshape.com.

SOURCE In-Shape Health Clubs

Related Links

http://www.inshape.com