NEW YORK, Aug. 16, 2021 /PRNewswire/ -- The in-game advertising market is expected to grow by USD 3.54 billion, progressing at a CAGR of almost 16% during the forecast period.
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Factors such as the increase in the number of gamers and growing partnership between advertisers and video game companies, the increase in popularity of mobile gaming, and the growing popularity of dynamic in-game advertising are some of the major factors propelling the market growth. However, the growing use of advertisement blocking solutions will hamper the market growth.
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In-Game Advertising Market: Platform Landscape
Based on the market segmentation by platform, the mobile segment had considerable growth in 2020. The segment offers immense growth opportunities to vendors. The growth of the segment will be significant over the forecast period.
In-Game Advertising Market: Geographic Landscape
By geography, APAC is going to have a lucrative growth during the forecast period. About 34% of the market's overall growth is expected to originate from APAC. The growth of the market is attributed to the increase in the popularity of mobile gaming. China and Japan are the key markets for the in-game advertising market in APAC.
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Key Topics Covered:
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Platform
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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