In Aftermath Of Superstorm Sandy, Give The Gift Of Safe Drinking Water

NEW YORK, Nov. 21, 2012 /PRNewswire/ -- As Northeasterners turn their attention from Superstorm Sandy to holiday celebrations, retailer Eartheasy is offering a promotion on a gift that gives people peace of mind for future disasters.  For each purchase of one LifeStraw® water filter made through www.eartheasy.com from December 1-7, the retailer will donate one LifeStraw to disadvantaged people in developing countries.

LifeStraw turns even the dirtiest water into clean, safe drinking water. This is critical during disasters such as hurricanes, earthquakes, tornados and floods, which can result in limited or compromised water systems. 

Safe drinking water is at the top of FEMA's list of things to have in an emergency survival kit, and it appears as if Sandy survivors have taken notice.  Sales of LifeStraw water filters doubled since the Superstorm hit.    

The filtering tube measures nine inches long and one inch in diameter, and weighs less than two ounces. It removes virtually all bacteria (99.9999 percent) and protozoa parasites (99.9 percent) that can contaminate water, and it reduces turbidity (muddiness) by filtering out particulate matter.

LifeStraw is made of durable plastic, is chemical-free, and doesn't require electrical power, batteries or replacement parts.  It's powered by user-generated suction, and anyone who can use a drinking straw can easily use it.  When used properly, each LifeStraw® will filter at least 264 gallons of water.  This is enough for daily use by one person for an entire year.

LifeStraw is manufactured by Swiss-based Vestergaard Frandsen, a global leader in the development of disease control technologies. The company originally introduced it as an emergency response tool and it has been deployed to victims of almost every natural disaster from the Pakistan floods to the Haiti earthquake.   

LifeStraw has received numerous awards.  Time magazine named it the "Best invention of 2005" and Saatchi and Saatchi selected it as a "World Changing Idea".  Esquire called it the "Innovation of the Year" and Forbes noted that Lifestraw is "one of ten things that will change the way we live."

Consumers in North America can purchase a LifeStraw® water filter through Eartheasy's website, www.eartheasy.com.  Each LifeStraw costs $19.95 plus applicable tax, shipping and handling.  

Contact: 
Meryl Rader, Public Relations, 908-528-3826, [email protected]

SOURCE Vestergaard Frandsen

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