In a World Filled With "Fake," Voortman Bakery Introduces Real Cookies, With Real Ingredients, By Real Bakers

BURLINGTON, Ontario, May 4, 2017 /PRNewswire/ -- The internationally renowned Voortman Bakery introduced today the total reimaging of their brand with a new name, all-new recipes and updated flavors, using only real ingredients.  The brand's new logo and packaging was updated to increase their presence on-shelf and excite consumers' taste buds across their entire cookie portfolio.  Voortman Bakery, sold in over 70 countries, is now offering an array of recipes and flavors that echo's consumers' desire for real snacks.  Voortman Bakery aims to connect with new consumers and disrupt the dynamics of the category by replacing artificial colors and flavors, as well as high-fructose corn syrups, with only real ingredients.

Voortman Bakery is dedicated to baking the very best quality cookies, using the finest, hand-selected ingredients such as real whole grain oats, almonds, coconut, blueberries, strawberries and other varieties of real fruits.  The brand's commitment to real ingredients, real bakers and really delicious cookies lead them to update their recipes and portfolio which are rolling out in supermarkets around the world in 2017.   Consumers can expect an extraordinary assortment of cookies on their local supermarket shelves, including Coconut, Oatmeal Raisin, Iced Almonette and new flavours like Oatmeal Chocolate Chip, Lemon Coconut and Fudge Striped Almonette as well as signature wafer flavors such as vanilla, strawberry, chocolate and peanut butter.

The wafer category is a point of pride and differentiation for the brand.  In an attempt to own and elevate the wafer cookie in the U.S.A., Voortman Bakery is introducing an array of innovative and mouth-watering new flavors, such as blueberry, cinnamon and strawberry-banana.  An international favorite, Voortman Bakery is aiming to elevate the wafer category in North America.

Voortman Bakery has updated its packaging and brand logo to modernize and unify the product portfolio.  The company aims to highlight the deliciousness of their cookie recipes and put real ingredients front-and-center.  The original Voortman brand packaging was in need of an upgrade in order to resonate in today's cluttered cookie aisle.  Consumers can still find the "Dutch girl" on the logo, but like the rest of the brand, updated with a twist.  The brand is focused on being an innovator in the cookie category.

"We are excited to introduce the world to the new Voortman Bakery, using only real ingredients made by real bakers, that taste really delicious," said Douglas MacFarlane, CEO of Voortman Bakery.  "It is important to us as a brand to establish Voortman Bakery as an innovator with a cohesive brand look that captivates today's modern shopper and we're confident that the new packaging, new recipes and products will do just that."

ABOUT VOORTMAN BAKERY
Voortman Bakery was founded in 1951 by brothers William and Harry Voortman, who emigrated to Canada from their hometown of Hellendoorn, the Netherlands, in 1948 with their father, who had operated a bread bakery there.  Since its inception, the brand has been dedicated to making the very best quality cookies, using the finest, hand-selected ingredients.  In 2004, Voortman Bakery was the first North American food brand to announce the removal of trans fats from its retail food products.  Most recently, Voortman announced its new packaging, new logo and new recipes featuring real ingredients. In 2017, Voortman Bakery was awarded the Women's Choice Award® based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company's customer database.  For more information about Voortman Bakery, go to: https://voortman.com/.

SOURCE Voortman Bakery

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