In a Breakthrough Approach, The Mount Sinai Hospital Applies its Medical Expertise to the TV Screen, Producing ¡A tu salud!, the First Health and Wellness TV Series for Latinos Created by the Hospital.

NEW YORK, Jan. 5, 2012 /PRNewswire/ -- Reinforcing its commitment to the wellbeing of New York's Latino community, The Mount Sinai Hospital proudly premieres ¡A tu salud! (www.mountsinai.org/latino), the first ever weekly health and wellness TV series created by Mount Sinai, debuting Saturday, January 7th at 11AM on Telemundo, Channel 47.  The series will re-air Mondays and Tuesdays at 5 am. ¡A tu salud! spotlights the key health issues plaguing the Latino community and teaches viewers how to overcome illness and take charge of their health through inspirational, informative and uplifting stories. 

"Only by giving the knowledge and providing the right tools to our Latino families will we be able to engage and empower Latinos for a healthier tomorrow; and ¡A tu salud! allows us to do just that," says Wayne Keathley, President and COO of The Mount Sinai Hospital.  "This series was inspired by the three strategic goals that support Mount Sinai's Latino approach: Educate, Engage and Empower," concludes Keathley.

¡A tu salud!  stems from Mount Sinai's continued commitment to expand its outreach to the Hispanic community, which is disproportionately affected by serious diseases and conditions such as diabetes, HIV/AIDS, Cardiovascular and other diseases.    

Each episode of ¡A tu salud! will feature the following 5 distinct medical segments:  1) La Consulta, which includes interviews with specialists, patients and other experts; 2)  Caso clinico, in which inspirational human interest stories are told in the voices of real patients and their families; 3) Pregunte al Dr. Guzman , in which the series' Executive Medical Consultant and a leading cardiologist shares with viewers useful information to improve their health; 4)  Noticias medicas, which features the latest news from the medical field; and 5) Salud a tu alcance, in which  resources, services and tools are provided to viewers.  

"As a trusted broadcast partner to the Latino viewers, Telemundo 47 is proud to be a part of this unprecedented initiative to bring quality inspiring, educational and engaging content to the Latino community," says Carlos Sanchez President and General Manager, Telemundo 47.   "Mount Sinai's innovative approach marks a new milestone in our mission to offer Latinos culturally relevant local content that makes a difference in their lives," concludes Mr. Sanchez.

Mount Sinai will support the series with a comprehensive communications and community outreach plan which includes microsites on Mount Sinai's and Telemundo websites, radios spots, online banners, print ads and public relations outreach. 

To see clips of the first episode go to: http://www.mountsinai.org/about-us/hispanic-initiatives/a-tu-salud

About The Mount Sinai Medical Center

The Mount Sinai Medical Center encompasses both The Mount Sinai Hospital and Mount Sinai School of Medicine. Established in 1968, Mount Sinai School of Medicine is one of the leading medical schools in the United States.  The Medical School is noted for innovation in education, biomedical research, clinical care delivery, and local and global community service.  It has more than 3,400 faculty in 32 departments and 14 research institutes, and ranks among the top 20 medical schools both in National Institutes of Health (NIH) funding and by U.S. News & World Report.

The Mount Sinai Hospital, founded in 1852, is a 1,171-bed tertiary- and quaternary-care teaching facility and one of the nation's oldest, largest and most-respected voluntary hospitals. In 2011, U.S. News & World Report ranked The Mount Sinai Hospital 16th on its elite Honor Roll of the nation's top hospitals based on reputation, safety, and other patient-care factors. Of the top 20 hospitals in the United States, Mount Sinai is one of 12 integrated academic medical centers whose medical school ranks among the top 20 in NIH funding and US News & World Report and whose hospital is on the US News & World Report Honor Roll.  Nearly 60,000 people were treated at Mount Sinai as inpatients last year, and approximately 560,000 outpatient visits took place.

For more information, visit www.mountsinai.org/Latino  Follow us on Twitter @mountsinainyc.

About Telemundo
WNJU-TV Channel 47, a Telemundo Owned & Operated station broadcasts throughout the New York, New Jersey & Connecticut tri-state area, the country's largest television market and second largest Hispanic market. WNJU was established in 1965 as the first Spanish-language television station in New York and began broadcasting Telemundo network programming in 1988. Now in its 39th year, WNJU continues to be one of the area's most important media outlets for the fast growing Hispanic community of New York.aA

Contact:
Andres Reyes, Latin2Latin Marketing + Communications.  
954 376 4800 / [email protected]

SOURCE The Mount Sinai Medical Center

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