IMRE Expands with Three New Client Additions to its Home & Building Division

BALTIMORE, July 19 /PRNewswire/ -- IMRE, a full-service marketing agency, continues to thrive with the addition of three new clients to its Home & Building division.  New client wins include industry leaders Fiberon, LLC., Liberty Hardware Manufacturing Corporation and the Irrigation Association Education Foundation (IAEF).

IMRE will handle public relations and marketing efforts for Liberty Hardware, as they go to market with their Liberty Outdoor line of Vortex Ground Anchors.  As part of the MASCO Corporation family, Liberty Hardware is a leading consumer products company offering decorative hardware, bath hardware, bath safety and outdoor products.

"IMRE has the right combination of experience in both the building industry and the marketing arena to help us develop messaging that will help us launch into the outdoor category," said Bob Jennings, director, marketing services, Liberty Hardware.

IMRE will provide a range of other marketing and communication services for its additional client wins, including:

• Fiberon, LLC – As Fiberon's official agency of record, IMRE will lead public relations and social marketing initiatives for the company. Fiberon manufactures composite decking, deck railing and fencing products for residential and commercial applications.

• IAEF – IMRE will work with the foundation on a rebrand program to more accurately describe and promote its work within the irrigation industry. IAEF is the education foundation for the Irrigation Association, and strives to improve the quality of professionals entering into the irrigation industry.

"We are honored to add these industry leaders to our client roster at IMRE," said Shawn Draper, partner and executive vice president of IMRE's Home & Building division. "Our extensive experience in the Home & Building sector, coupled with our expertise in marketing, PR, sustainability and social marketing, provide a great foundation for our work on behalf of these new clients."

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry. IMRE specializes in driving demand and purchase for home, building and manufacturing clients that include Black & Decker, John Deere, Beazer Homes, DAP, The American Institute of Architects and many clients with sustainability marketing needs. Our services include digital, advertising, marketing, social marketing and public relations. For more information, visit http://www.imrehb.com.

SOURCE IMRE