IMRE Adds Dal-Tile® Corporation to Home & Building Practice

BALTIMORE, Feb. 28, 2011 /PRNewswire/ -- IMRE, a full-service marketing agency, today announced the addition of Dal-Tile Corporation to its Home & Building practice.  Dal-Tile manufactures, distributes and markets high-quality tile and natural stone products.

IMRE will serve as Agency of Record, handling public relations, social marketing and creative for two of Dal-Tile's industry-leading brands, Daltile and American Olean, both offering a comprehensive line of stylish tile products targeted to floor covering and tile dealers, architects and designers, builders and remodelers, tile contractors and consumers.

"My team is excited to work with IMRE and achieve great results for both the Daltile and American Olean brands," said Lori Kirk-Rolley, Senior Marketing Director, Dal-Tile Corporation.  "IMRE's commercial and residential industry knowledge and their reputation as a smart, proactive agency made them the right choice for us," continued Kirk-Rolley.  

Through its work with Dal-Tile, IMRE will support the overall brand strategy of elevating the perception of both the Daltile and American Olean brands as high-quality tile solutions that add style and design to commercial and residential applications.  Experts in working with key design and trade media, IMRE will position Dal-Tile as the knowledge leader in the tile category to increase market penetration and sales through both company-owned and independent distribution channels.

"We are thrilled to add Dal-Tile Corporation to IMRE's client roster," said Shawn Draper, partner and executive vice president of IMRE's Home & Building division. "Nothing gets our staff more excited than adding premier brands to our portfolio, and we look forward to producing great results."

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry. IMRE specializes in driving demand and purchase for home, building and manufacturing clients that include Black & Decker, John Deere, The American Institute of Architects and many clients with sustainability marketing needs. Our services include marketing, social marketing, public relations, advertising and emerging media. For more information, visit http://www.imrehb.com.

SOURCE IMRE