NEW YORK, May 10, 2011 /PRNewswire/ -- What makes one message more effective than another? Content marketers and PR pros expend a lot of effort targeting the right audiences with specific online messages, attempting to answer that question. A rich source of data indicating what messages have – and haven't – worked with constituent groups can be found in press release measurement tools like PR Newswire's Visibility Reports, and also within your web site's analytics data. Today on the Beyond PR blog we discuss what you can learn when you delve into your content's web analytics and measurement tools, and how you can improve future communications by learning lessons from past efforts.
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http://blog.prnewswire.com/2011/05/10/what-makes-one-press-release-more-successful-than-another/
The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.
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