BENSALEM, Pa., July 21 /PRNewswire/ -- The best-fitting pants and jeans are back and better than ever. Customers can now experience the evolution of Right Fit pants and jeans as they return to Fashion Bug with an all-new and improved fit, simpler sizing and many more exciting improvements.
(LOGO: http://photos.prnewswire.com/prnh/20091120/PH15304LOGO )
(LOGO: http://www.newscom.com/cgi-bin/prnh/20091120/PH15304LOGO )
Improved fit. Based on customer feedback over the past year, Fashion Bug's team of fit experts developed new, evolved fit specifications for the three body shapes of Right Fit pants and jeans. Right Fit features three unique shapes of pants and jeans based on measurements collected from thousands of women nationwide. The yellow square is a straight fit from waist to hips. A red circle represents a moderately curved shape from waist to hips. The blue triangle identifies the curvy shape for women who are fullest at their hips. The new Right Fit follows the same color/shape scheme as customers previously experienced but with a better-than-ever fit for every figure. Based on the fit study conducted by Fashion Bug, yellow, red and blue Right Fit pants and jeans are designed to fit all American women beautifully.
Simpler Sizing and more lengths. New Right Fit pants and jeans are available in misses and plus sizes from 4–32 in average, petite and tall lengths. Now, a woman's conventional size is also their Right Fit size!
New styles, colors and washes. Right Fit pants and jeans come in new colors and new denim washes. New straight leg dress pants colors are grey and java brown in addition to the classic black. Jeans break out with a sexy dark rinse bootcut (perfect for day-to-night wear) and an on-trend light stonewash bootcut (great with vintage-inspired styles) that join the best-selling medium wash bootcut.
Secret Slimmer® meets Right Fit. A big announcement is the introduction of the Secret Slimmer® dress pants in Right Fit sizing. Now, women can experience a slimmer, trimmer silhouette with all Right Fit dress pants. And Right Fit dress pants feel great hour after hour with a new comfort waist.
Women who have tried Right Fit will find it easier to shop for better-fitting pants and jeans than ever before. And for those who have never tried Right Fit, there's no better time to experience the evolution of the best-fitting pants and jeans ever!
Right Fit pants and jeans are now available in all shapes from size 4–32 in Fashion Bug stores. All sizes, colors, washes and lengths are available online at fashionbug.com.
For more information about Fashion Bug and to see and shop the entire Right Fit collection of pants and jeans, please visit fashionbug.com.
About Fashion Bug:
With nearly 800 specialty stores in 43 states nationwide, Fashion Bug offers fashionable apparel and accessories for work, casual, active and dressy lifestyles at everyday low prices. Fashion Bug is owned and operated by Charming Shoppes, Inc. Please visit fashionbug.com for the latest fashion and trend information.
SOURCE Fashion Bug
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article