imPRESS Press-On Manicure Introduces Nicole Scherzinger as Brand Ambassador

NEW YORK, Dec. 15, 2011 /PRNewswire/ -- Broadway Nails is proud to announce Nicole Scherzinger as the celebrity brand ambassador for imPRESS Press-On Manicure, the NEW innovative salon-perfect manicure that you can achieve yourself in seconds. Complete with the hottest shade trends to the eternal classics.  There is no dry time and no mess.  Just peel off and press on!

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/53695-impress-press-on-manicure-introduces-nicole-scherzinger-brand-ambassador

(Photo: http://photos.prnewswire.com/prnh/20111215/MM23234 )

For those who do not have time to spare for polish to dry or get frustrated when it starts to chip, imPRESS Press-On Manicure gets you out the door in minutes, with superior, lasting shine to keep you looking your best.  "I am excited to be the brand ambassador for imPRESS Press-On Manicure. As a girl always on-the go, imPRESS is the perfect solution for a quick and easy, flawless manicure," says Scherzinger.

imPRESS Press-On Manicure brings instant glamour to every woman, adding a fashionable accessory to a style that is all your own.  As the impress celebrity brand ambassador, Nicole Scherzinger brings a chic, 'glam rock' style to the brand.  With her sense of style, the nails adapt to her wardrobe, if she wears lace, she throws on a leather jacket to toughen the look up, or adds a crazy accessory for a pop of color and bling.  Per Scherzinger: "imPRESS Press-On Manicure is the ultimate accessory to complete any look, with a variety of colors and patterns to choose from, there are endless options." 

"imPRESS Press-On Manicure color nails look like a salon gel but it is much faster to apply and take off…and change!" says Scherzinger. You can be sure to catch Nicole as a lead judge on "The X Factor" accessorizing her glam look with her favorite nail colors: Casting Call and Payback.

"imPRESS is fashion for your nail, it is a revolutionary way to apply polish…it gives the look of a gel manicure – but you don't need an appointment," says Grace Tallon, Senior Vice President Marketing, Broadway Nails.

Starting December 2011, imPRESS Press-On Manicure will be available in most major drug stores and Walmart stores nationwide. imPRESS Press-On Manicure is available in 24 nail covers in 12 different sizes.  With 18 colors ($5.99 each) and 18 patterns ($7.99 each), your nails will always look flawless and unique.

About Broadway Nails
Broadway Nails is the leading value brand for all consumer artificial nail and nail accessory needs, consistently offering beginner to intermediate nail consumers latest styles and trends for a complete nail transformation. Broadway Nails delivers on products that are quick, easy, and innovative at the right price and value. Both Kiss and Broadway Nails products continue to rank highest in sales and consumer satisfaction.  For more information please visit www.broadwaynails.com.

SOURCE Broadway Nails