iMonitor™ Releases List of 10 Best Publication Apps

NEW YORK, Nov. 3, 2010 /PRNewswire/ -- McPheters & Company announced today the iMonitor™ list of Top 10 Publication Apps in the U.S.  The company's iMonitor service is currently providing detailed evaluation and global tracking of more than 700 media-related apps.

The list is based on the iMonitor rating system which scores each app based on its design, functionality, and use of rich content.  It includes apps which are being used to distribute publications in the U.S. only.  Each variable is evaluated on a five point scale and rolled up into a single App Rating with a maximum value of 15.  

According to company president Rebecca McPheters, "These apps represent the best of breed in iPad apps.  While the number of publication-related apps in the U.S. is currently around 250, these truly stand out in terms of their ability to fully leverage the capabilities of this important new medium."

About McPheters & Company:

McPheters & Company is a consulting and research company which works with major media companies and advertising agencies in the areas of strategic planning, media research, and accountability metrics.  Much of their work relates to the expansion of traditional media brands across evolving platforms.

SOURCE McPheters & Company