Ilchi Lee Book The Call of Sedona Gets Expanded Marketing Efforts

SEDONA, Ariz., Dec. 12, 2011 /PRNewswire/ -- BEST Life Media and author Ilchi Lee launched an Amazon.com and affiliate partner campaign this past November 8th, for The Call of Sedona:  Journey of the Heart (BEST Life Media 2011, ISBN 978-1935127482, Trade paperback, $16.95). Twelve partners, including Neale Donald Walsch, announced the campaign to their e-news subscribers, Facebook friends and on their Twitter feeds. In a matter of hours The Call of Sedona:

• shot its way up to the #8 ranking overall on Amazon.com and ranked #1 in four categories: Health, Mind & Body, Religion & Spirituality, Memoirs and Movers & Shakers
• sold an unprecedented 9,000 copies online from November 8th  to  9th.

(Photo:  http://photos.prnewswire.com/prnh/20111212/LA20676)

To complement these great results, BEST Life Media will launch a second more extensive campaign targeting sales at Barnes & Noble, major online bookstores, and independent bookstores nationwide from December 12th to 24th. This campaign will include:

• a Holiday Giveaway with
  • regular drawings to win Apple iPad2, Amazon Kindle Fire or Nook tablets
  • more than 60 downloadable gifts from partners and affiliates
  • The Call of Sedona app (iPhone and Android versions)
  • a 24-page e-book of Sedonaphotos and inspirational quotes by Ilchi Lee
• an affiliate partner campaign in mid-December and late January in excess of 100 partners
• multiple ad campaigns during the holiday season and early next year including Facebook, Google, Beliefnet.com, iVillage.com,  and various mind-body-spirit websites and publications
• In connection with DahnYoga, founded by author, Ilchi Lee, there will opportunities to win additional prizes such as an all-expense paid Sedona getaway valued at nearly $1,000 and the author's framed calligraphy
• More than 100 Call of Sedona book clubs and reading groups have recently been formed around the country with more being established every day.

In The Call of Sedona, mind-body expert, educator and mentor Ilchi Lee shares his personal memoirs and the enlightenments he received in Sedona. The book also provides a range of advice on meditation and awakened living that will benefit anyone, anywhere. Lee describes how anyone can achieve enlightenment, purpose, and fulfillment by experiencing the true spirit of Sedona—even without stepping onto Sedona's soil. To participate in the Holiday Giveaway, please visit www.callofsedona.com.                           

About Author Ilchi Lee:
Ilchi Lee is the author of over 30 books designed to help individuals unlock their potential.  He is the creator of Brain Education, the Energy Principle and numerous meditation methods He is also a well-respected humanitarian, working with the United Nations and many other organizations to make contributions to their global peace and humanitarian efforts.

SOURCE BEST Life Media

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