IKEA Helps People Reach Bedroom Nirvana with Launch of The IKEA Kåma Sutra: The Ultimate Guide to Bedroom Satisfaction

New Digital Guide Offers Twenty Playful (Furniture) Positions to Spice Up Life In The Bedroom

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Mar 04, 2019, 09:00 ET

CONSHOHOCKEN, Pa., March 4, 2019 /PRNewswire/ -- Looking to fulfill your own needs or those of your partner in the bedroom? IKEA U.S. is introducing The IKEA Kåma Sutra: The Ultimate Guide to Bedroom Satisfaction, a fun and practical resource for anyone seeking to find inspiration and excitement in their bedroom…furniture, that is. Whether you're looking to keep things fresh or simply trying to get a little more of what you desire in the boudoir, the IKEA Kåma Sutra is a tongue-in-cheek approach to help people design a bedroom that truly hits the spot.

The IKEA Kåma Sutra features twenty unique bedroom furniture "positions" based on insights and trends about how people live at home. So whether you're into "The Lotus Flower" (solutions for those who want to connect to nature) or if "The Doggy Style" (for those who sleep with their four-legged friend close by) is more your thing, the IKEA Kåma Sutra includes a range of bedroom layout suggestions and product solutions to suit everyone's needs, no matter how they like it.

"While popularly known for intimate positions, scholars have characterized the original text of the Kama Sutra as having a larger theme – the art of living," said Sue Slominski, IKEA U.S. Consumer & Customer Engagement Manager. "We believe that the art of living a better everyday life at home starts in the bedroom – after all, it's where every day begins – and this light-hearted manual gives people some added stimulation to experiment with and enjoy their private sanctuaries."

Curious consumers can explore the IKEA Kåma Sutra at IKEA-USA.com/kamasutra and join the social conversation by using #IKEAKamaSutra. Additional bedroom inspiration and solutions are available in the 2019 IKEA Digital Catalog.

For Press: Additional background and downloadable assets, including high-res images and campaign videos, are available at IKEA-USA.com/KamaSutraPress.

About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices. The IKEA Group operates 368 IKEA stores in 30 countries, including 49 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

SOURCE IKEA