IHS Selects 90octane for Lead Generation and Lead Nurturing Program

DENVER, Feb. 13, 2012 /PRNewswire/ -- IHS offers expert analysis and forecasting in the pivotal areas that shape today's business landscape. It provides critical information and develops solutions that help our customers make their most important decisions every day.  IHS has selected conversion-driven marketing agency 90octane for a lead generation and lead nurturing program.

90octane will use Eloqua to create email campaigns targeting qualified audiences in order to drive traffic to IHS.com and deliver high quality sales leads for the company. Conversion tracking will be used to measure the program's success in fulfilling business objectives, and the program will be optimized in an ongoing way to ensure strong results.

About IHS
IHS (NYSE: IHS) is the leading source of information and insight in critical areas that shape today's business landscape, including energy and power; design and supply chain; defense, risk and security; environmental, health and safety (EHS) and sustainability; country and industry forecasting; and commodities, pricing and cost. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS employs more than 5,500 people in more than 30 countries around the world.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. www.90octane.com

SOURCE 90octane