iHealth iAd Campaign Highlights Health for the Holidays

MOUNTAIN VIEW, Calif., Dec. 21, 2011 /PRNewswire/ -- iHealth Lab Inc., a leading designer and maker of mobile personal healthcare products formulated for iOS devices, today announced the launch of their first iAd campaign.  iHealth's iAd campaign, the first iAd from a health device company, reminds us how lifestyle choices can affect health, especially during the stressful demands of the holidays.  iAd is Apple's mobile advertising platform reaching millions of iPhone, iPad and iPod touch users right in their favorite apps.

iHealth's iAd educates consumers on how 18 different lifestyle choices can affect blood pressure. Consumers can learn more about how factors like smoking, alcohol, salt and caffeine intake, shopping, personal relationships, and other choices affect blood pressure.

"During the busy holiday season, people are constantly on the go, shopping, cooking, entertaining, and, often, overeating," said Adam Lin, GM of iHealth Lab.  "With iHealth's iAd we're encouraging consumers to take a moment to weigh the health implications of their lifestyle choices.  By giving consumers a simple way to monitor their blood pressure, they can see how lifestyle choices can affect their health in a tangible way."

The iHealth iAd showcases the functionality of iHealth's breakthrough Blood Pressure Dock, which comes with a blood pressure arm cuff and the free iHealth App for iPhone, iPad and iPod touch. The product lets users self-monitor their blood pressure from the convenience of their home, and share the results with friends, family and most importantly, their doctor. Email is enabled directly from the iAd to make it quick and easy to send family and friends information about the product and where to buy.  Alternatively, consumers can also download the information directly to their phones to save for later.

The iHealth App includes an easy-to-use interface with data and graphics that allow the user to test their blood pressure and see and interpret results instantly through colorful and easy-to-read displays. Users can quickly access previously recorded data sets, view patterns by date and time of day and create custom graphs and charts.

Availability, Compatibility and Price

The iHealth Blood Pressure Dock (battery-powered docking station and blood pressure arm cuff) is available for $99.95 at national retailers such as Apple, Best Buy, CVS/pharmacy, RadioShack, Rite Aid, Target, Walgreens and Walmart, or at www.ihealth99.com. 

SOURCE iHealth Lab Inc.

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