IGT to Show a New Spin on Gaming at the Australasian Gaming Expo

LAS VEGAS, Aug. 6 /PRNewswire-FirstCall/ --  International Game Technology (NYSE: IGT), a global leader in creating the games players love and network systems that improve the player experience, announced today that, at the Australasian Gaming Expo (AGE) in Sydney on Aug. 8-10, the Company will launch a new wheel-based link, Wheel of Gold®, showcase one of the largest selections of new games for venues of all sizes, and provide customers with insightful presentations. IGT's booth at AGE will demonstrate the Company's continued focus on supporting a range of venues with the widest variety of games across all denominations and styles. IGT's goal is to ensure that all venues have a choice that suits their player demographics in Australia and New Zealand.

"We are looking forward to a successful AGE 2010 and to building on the solid foundations IGT has established in the Australian and New Zealand gaming industry," said Norris Goudy, general manager sales and marketing for IGT Australia. "We're demonstrating our commitment by providing our local customers with an array of innovative products and systems that are based on our global strength and tailored to meet local regulatory and venue requirements."

The new Wheel of Gold® game features a very distinctive 32-inch portrait LCD screen, called the Tower Top, and a great new video wheel spin feature. Also in the booth will be Jackpot Jewels®, a new themed bank with three jackpots, following hot on the heels of IGT's chart topping Gold Fever® games. Debuting with two low denomination games, Jackpot Jewels® includes bright signage, adding a touch of Vegas glitz to gaming floors Down Under.

And, putting an exciting twist on games is Diamond Club. Diamond Club is a mid-denomination game with fun graphics and a night club theme where players can choose from a variety of dance floor backgrounds. Couple this with some upbeat background music and you've got a game that appeals to 'the young at heart' player.

Last year's AGE saw the launch of the IGT bluechip Neo® cabinet, which has become a mainstay on gaming floors. "It's only been a year since the launch of our new cabinet into a highly competitive market and already there are over 30 new games available including chart toppers such as Gold Fever®," said Goudy. "This year at AGE, our focus will be on more new games, our system solutions and providing value added business information from industry experts."

Drawing on the global strength of being part of the world's largest supplier of games and systems means that IGT Australia can deliver a total solution for customers. A big part of this strength is IGT Systems and this area of the booth will certainly cause a buzz. "We'll be providing live demonstrations of future products like IGT's sbX® server-based gaming solution, targeted for the Australian and New Zealand gaming industry," said Goudy. "These advances are just a part of the reason why so many venues have placed their faith and future in the hands of IGT Systems."

To demonstrate IGT's focus on the customer, the design of the Company's booth has been designed to look like a real venue with a gaming room, outdoor gaming area, theatre, two bars, entertainment and meeting rooms. Additionally, IGT will be running free business presentations from club and industry experts which include:

• Dr Moni Lai Storz, Chopsticks People Revealed for Global Business – A presentation on how bridging the cultural divide between Asians and Australians can lead to success.
• Erik Munoz, Just How Social is Social Media? - A journey through the techno-babble, jargon and trends in social media technology.
• Professor Sudhir Kale, How to Succeed Using the Right Marketing Plan - How using the right marketing plan for your business leads to the outcomes you want.
• Jacqui Matthews, Loyalty for all Shapes and Sizes - How operators can use their resources to deliver relationship marketing strategies that fit their business and generate powerful word of mouth marketing.
• Tracey Van Rossum, The Devil Wears Prada - Transforming a venue to engage the entire market and demographic in which it sits.

About IGT

International Game Technology (NYSE: IGT) is a leader in the design, development and manufacture of gaming machines and systems products worldwide. More information about IGT is available at www.IGT.com.

SOURCE IGT

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED