IGT Supplies NeoGames With Top-Licensed Brands for New Online Instant Win and Scratch Card Games
SLIEMA, Malta, June 2, 2011 /PRNewswire/ -- NeoGames announced today an agreement with International Game Technology (NYSE: IGT) to sub-license their top licensed brands, including MONOPOLY, for the creation of online instant win and scratch card games.
The agreement is a first of its kind for IGT's Interactive division and allows NeoGames, the leading software and service provider of online scratch cards and instant win games to create products based on the Company's impressive stable of leading brands.
MONOPOLY is the first brand to be sub-licensed from IGT with the release of MONOPOLY RICHES. The NeoGames' instant win MONOPOLY RICHES game is available in multi-language and multi-currency, with a top award of 200,000 currency units. The title is offered to all branded operations of NeoGames.
Featuring a miniature MONOPOLY board, players will enjoy classic game elements including Chance, Community Chest and GO. Bonus features are activated when virtually landing on the iconic JAIL, Just Visiting, Electric Company, Water Works or Free Parking spaces.
Gideon Bierer, IGT executive vice president of Interactive said, "Taking the brands we work with to a wider audience is a great opportunity for IGT, NeoGames and their players. We have worked closely with NeoGames to ensure that MONOPOLY RICHES online instant win game provide players with the universally recognized excitement that the MONOPOLY brand delivers."
Shay Bar-Josef, Managing Director at NeoGames International, said, "This is an exciting moment for us as we are now able to offer first-class branded content for our instant win and scratch card online games. MONOPOLY is one of the most famous and loved games of all time, so it is fantastic that we now offer our players MONOPOLY RICHES as part of the full range of our offering of soft games."
IGT provides online and mobile gaming solutions for regulated markets through its global Interactive division, which was created by the merger of the company's WagerWorks and Million-2-1 groups.
About IGT
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at http://www.IGT.com, or follow IGT on Twitter at @IGTNews (http://www.twitter.com/igtnews) or on Facebook at http://www.facebook.com/IGT.
About Neo Games
NeoGames is a leading software and service provider that pioneered the global internet scratch cards and instant win market, offering the most extensive portfolio of interactive instant win games. Since launching in 2005, NeoGames' has delivered the most comprehensive soft gaming solutions which include the largest success-proven games portfolio combined with a robust backend platform and operational services.
The MONOPOLY name and logo, the distinctive design of the gameboard, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. MONOPOLY (c) 1935, 2011 Hasbro. All Rights Reserved.
Contacts: Jaclyn March IGT Public Relations +1-775-448-8377 [email protected] Shelle Murach IGT Public Relations +1-775-448-0221 [email protected] Avishag Hayon NeoGames Marketing Communications [email protected]
SOURCE NeoGames
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