IGT and Lionsgate Unveil Orange Is the New Black Slots at G2E
IGT's DoubleDown Casino Launches Social Version of Game Today
SANTA MONICA, Calif. and LONDON, Sept. 29, 2015 /PRNewswire/ -- Continuing to expand the worlds of its brands and franchises in exciting new directions, Lionsgate (NYSE: LGF), a premier next generation global content leader, has partnered with International Game Technology PLC ("IGT") (NYSE: IGT) to create Orange Is the New Black Slots, the two companies announced today.
Inspired by Jenji Kohan's critically-acclaimed hit comedy-drama series, Orange Is the New Black Slots launched today on IGT's social gaming mobile and desktop website, DoubleDown Casino, the same day that IGT unveiled two casino versions of the game at the 2015 Global Gaming Expo (G2E) in Las Vegas.
This marks the first time that IGT has launched a marquee licensed brand on the Company's DoubleDown Casino app concurrently with the debut of a land-based casino version of the game.
"Lionsgate has created some of the greatest entertainment brands in the world," said IGT Senior Vice President and DoubleDown Casino General Manager Joe Sigrist. "Our companies share a passion for delivering premium content across multiple platforms, and our collaboration inspired tremendous creativity and authenticity in the Orange is the New Black Slots. Each of the games captures the essence of this blockbuster series in unique ways that fans will appreciate, and the launch of the DoubleDown Casino social version is designed to reach the massive fan base that watches the show on desktop and mobile devices."
"We're thrilled to team with IGT to expand the world of Orange is the New Black in exciting new directions, combining a great partner with an incredible multiplatform property," said Lionsgate President of Interactive Ventures & Games Peter Levin. "By extending Orange is the New Black into IGT slots for casinos, desktop and mobile, we're providing millions of existing fans with fun, interactive new ways to enjoy the show while introducing its unique mix of drama, excitement and humor to a whole new audience."
Created by iconic showrunner Jenji Kohan and based on the true story of Piper Kerman, Orange Is the New Black follows the adventures of a prison inmate as she navigates the tricky and sometimes comical culture that is life behind bars. Lead actress Taylor Schilling's character, Piper, is featured prominently in the games.
Inspired by one of the most-watched series on Netflix, IGT's social casino game will appeal to fans of the show with original imagery and catchy music. Set on a five-reel, 30-payline configuration, the game transports players to a thrilling free spin feature that offers up to 15 free spins and the opportunity to receive a 2X to 10X multiplier.
The IGT Orange Is the New Black Video Slots for casinos will offer two captivating game themes on the Company's Center Stage Duo™ cabinet. Each game can award one of three multi-level progressive awards displayed on the impressive 55" top screen. The Orange game features completely new math in a 4X5 reel configuration and the Black game displays a 3X5 reel in a 30 payline game. Players can experience clips, music, characters and sound bites from the award-winning series.
The two game themes' bonus features will entice fans of the show with four character-driven bonus rounds, including Crazy Eyes' Wild Feature, Alex's More Symbols Feature, Mendoza's Double Game Feature, and Piper's ALL FEATURES! showcase bonus, which combines all characters' bonus rounds together for big player rewards.
Visit IGT's DoubleDown Casino today to play Orange Is the New Black at apps.facebook.com/doubledowncasino or on any mobile device via the free iOS and Android app. For more information, visit IGT, go to Facebook at facebook.com/IGT, follow us on Twitter, twitter.com/IGTnews or watch IGT videos on YouTube, youtube.com/user/igt.
For more information about Lionsgate visit www.lionsgate.com.
About IGT
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of prime content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 13,000 employees. For more information, please visit www.igt.com.
About Lionsgate
Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms, video games and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including the critically-acclaimed hit series Orange is the New Black, the multiple Emmy Award-winning drama Mad Men, the hit broadcast network series Nashville, the syndication success The Wendy Williams Show, the acclaimed drama Manhattan and the breakout series The Royals.
Its feature film business has been fueled by such successes as the blockbuster first three installments of The Hunger Games franchise, the first two installments of the Divergent franchise, The Age of Adaline, CBS/Lionsgate's The DUFF, John Wick, Now You See Me, Roadside Attractions' Love & Mercy and Mr. Holmes, Lionsgate/Codeblack Films' Addicted and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
Contact:
Ortal Dahan, IGT Corporate Communications, +1 (702) 669-7662
Peter D. Wilkes, Lionsgate, +1 (310) 255-3726
TM & © 2015 Lions Gate Entertainment Corp. All Rights Reserved.
© 2015 IGT. All rights reserved. All other trademarks used herein are the property of their respective owners.
Logo - http://photos.prnewswire.com/prnh/20150406/196736LOGO
SOURCE IGT
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article