IGN to Air The Jace Hall Show Exclusively

SAN FRANCISCO, Jan. 21 /PRNewswire/ -- Leading videogames Web site IGN.com and HDFILMS INC. – whose president Jace Hall is the Executive Producer behind the hit ABC television show V: The Series – have partnered to bring Season 3.0 of The Jace Hall Show exclusively to IGN.com. The move marks the latest in a series by IGN to align with major entertainment brands to broaden its appeal among mainstream audiences.

Described as Curb Your Enthusiasm meets Attack of the Show, The Jace Hall Show follows the Gamer-meets-Hollywood cross-culture antics of host Jace (Jason Hall) – an avid gamer, accomplished TV and videogame producer and founder of HDFILMS.  The weekly, short form online program fuses celebrities, videogames, internet culture and humor, featuring exclusive behind-the-scenes footage and interviews with the hottest game developers, actors, musicians, athletes and more.

"Jace and IGN are perfect bedfellows – his show blends the world of celebrities and the videogame industry's hottest personalities with an irreverent voice that's totally in synch with IGN," said Peer Schneider, Publisher and SVP of Content for IGN Entertainment.

"We are re-inventing very concept of the 'television talkshow' with every episode - and we aim it straight at the gamer and internet youth audiences. IGN knows these audiences better than anyone, making it a perfect fit for The Jace Hall Show," said Hall. "Gamer culture has infiltrated society and in partnering with IGN we will be able to represent more of the raw nature of the gaming and internet lifestyle and showcase some of the hilarious moments and exclusives we've been able to capture."

The Jace Hall Show joins IGN's already-robust line-up of originally-produced and third-party video content.  According to comScore Video Metrix for December 2009, IGN more than doubled its closest competitor in the gaming information category in videos streamed.

In the show's third season, Jace and crew will introduce a new roster of celebrities and gaming industry personalities, as well as direct spin-off media elements with established and upcoming music companies and apparel brands. The show's first two installments have drawn in more than eight million viewers to date, underscoring the evident infiltration of videogames into the pop culture mainstream.

For a sneak preview of the episode, check out the trailer at http://go.ign.com/JaceHallTrailer.

In addition to featuring its video content on the site, IGN.com syndicates a portion of its video offerings to external partners including Xbox Live, Yahoo!, Hulu, MySpace and more.  Fifteen million video streams were watched on IGN's YouTube channel in December, and the channel has quickly grown its subscriber base to more than 170,000 users, surpassing the likes of Oprah, ESPN and the NHL.

In recent years, IGN.com has strengthened its position as the premier online destination for the videogames audience, reaching the most concentrated audience of males 18-34 and one of the highest concentrations of technology influencers on the Web today. With in-depth, exclusive videogame and entertainment reviews, previews, videos and more, the site continues to extend its reach beyond the traditional "core gamer" to mainstream audiences, offering the most premium and relevant coverage and content for guys.

About IGN Entertainment

IGN Entertainment, a unit of News Corporation, is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 44 million unique users worldwide November 2009, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others) is one of the Web's leading videogame information destinations. IGN also owns and operates one of the leading male lifestyle websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia.

About HDFILMS

HDFILMS, Inc. is a production company with a first-look producing deal with Warner Bros. Studios devoted to creating film, television, videogame and online content spanning multiple mediums. Founded by Jason Hall, HDFilms engages high-profile talent to develop projects utilizing the most cutting-edge techniques, equipment and formats. Recent and upcoming releases include: ABC Television's V-the Series; Warner Bros. CHADAM an animated series for theWB.com; Brothers in Arms, a feature film based on a true story about a top secret mission ordered by Gen. George S. Patton; The Unforgettable, a feature film based on the universe of the hit videogame Condemned: Criminal Origins; Creepshow: RAW, a web series about the 1980s cult classic.

SOURCE IGN Entertainment

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