Igloo Heats Up Web Sales With Cool NetSuite Ecommerce Solution

SAN DIEGO, June 14, 2011 /PRNewswire/ -- Internet Retailer Conference & Expo 2011 -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced that Igloo Products Corp. has re-launched its consumer products portal, www.igloocoolers.com, on the NetSuite Ecommerce solution. By embracing a platform with an end-to-end business management system, mobile and social commerce capabilities, and intelligent merchandizing tools, Igloo Products leveraged NetSuite to build a new Ecommerce solution that has significantly boosted traffic and sales. Igloo Products now relies on NetSuite for social media integration, content management, product database and catalog functions, product recommendations, dealer referrals, and direct marketing.

Igloo Products - based in Katy, Texas - is the worldwide leader in the cooler category. With a business model heavily weighted toward wholesale distribution to retail partners, the company wanted a cost-effective, flexible Web presence, without adding an internal IT staff. Frequent changes to the product line meant that static catalog pages quickly fell out-of-date, a challenge to the company's accurate online presence. With senior management calling for stronger brand identity across all channels, Igloo set out to revamp the consumer online experience with Igloo.

"Igloo needed a way to handle its rapidly changing Internet environment without the expense of an internal IT staff.  Thanks to the powerful Web tools delivered by NetSuite, we have the best of both worlds," said Sue Miller Payton, Director of Marketing for Igloo Products Corp.

With NetSuite, the new igloocoolers.com site can be managed exclusively by merchandisers and designers — not IT staff or costly outside developers. Igloo's product experts, a total of 25 internal users can easily create and expand product details. NetSuite's graphical search and filtered navigation, enhances consumers' experiences and results when searching for products.

Igloo Products was able to quickly design and maintain an eye-popping and informative website backed by a robust database and content management system. The NetSuite portal is fully integrated with Fluid Experience, allowing non-technical marketers and merchants complete control over merchandising and brand content, and makes seamless handoffs to Igloo's third-party Ecommerce vendor for order fulfillment. And connectors to Facebook and Twitter make it easy for Igloo's customers and brand representatives to stay in touch.

NetSuite's cloud-based Ecommerce platform and the advantages of a single integrated business management suite allow merchants to run their end to end ecommerce business processes on one single platform efficiently and effectively. Superior self-service options, a 360-degree view of the customer and streamlined order management are just a few of the superior functionalities that enabled NetSuite customers to grow faster than their counterparts without increasing costs to match. Lower maintenance and implementation costs, due to NetSuite's cloud delivery, help merchants retain more of what they earn. NetSuite is the only fully-integrated cloud computing platform which can directly correlate content from blogs, forums, product reviews, gift registries, and live chat with complete customer activity and purchase history, and then tie that information directly to a complete CRM system and product database. This makes NetSuite the world's only actionable social commerce platform. New product features added to NetSuite's cloud-based Ecommerce platform include complex promotions that can increase sales and order size for merchants, real-time inventory management which enables merchants to keep their biggest sellers in-stock, robust global selling tools that allow merchants to reach wider markets, and automated targeted marketing than can reduce cart abandonment rates. For more information about NetSuite Ecommerce solutions, please visit http://www.netsuite.com/ecommerce-solutions.

Follow NetSuite's Cloud blog, NetSuite's Facebook page and @NetSuite Twitter handle for real-time updates. To join the NetSuite and Igloo Ecommerce conversation on Twitter use #NetSuite #Igloo #IRCE2011.

For more information about NetSuite, please visit www.netsuite.com.

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SOURCE NetSuite Inc.