Igloo Builds Sports Sponsorship With FLW Outdoors

Cooler maker will activate sponsorship through promotional offers and displays at FLW's fishing tournaments and events for anglers and outdoor enthusiasts

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FLW Outdoors

May 26, 2011, 03:28 ET

MINNEAPOLIS, May 26, 2011 /PRNewswire/ -- Igloo Products Corporation, the nation's largest insulated cooler maker, announced it has become a sponsor of FLW Outdoors, the best in fishing, on and off the water. Anglers and fishing fans will see Igloo's products on display at several of FLW Outdoors' national fishing tournaments.

"Igloo prides itself on designing and manufacturing superior coolers for a wide variety of uses," said Igloo director of marketing, Sue Miller Payton. "We're looking forward to working with the FLW community across the country as they promote fishing, using new, state-of-the-art equipment like ours. This new wave of technology has helped make fishing one of the world's largest participant sports. Igloo will also work with FLW Outdoors, furthering its mission to preserve and act as steward to all waters used for fishing."

Igloo will gain access to the 55 million-plus fishing enthusiasts and anglers in the United States to make sure they have coolers in their boats or on the bank, packed for camping or for use on the job site by being featured in a variety of media formats through FLW Outdoors.

Offering more than 500 products, Igloo will have the opportunity to display them and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with tournaments on the Walmart FLW Tour; the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing; and other tournaments and events held across the country.

"Igloo is a name that is synonymous with the outdoors, so it's a natural fit for both of us," said Trisha Blake, president of FLW Outdoors Marketing Division. "Igloo's brand will be impressed upon the millions of outdoor enthusiasts that we reach through our events and multiple promotional platforms."

Igloo's sense of sustainability for our planet and its natural resources is reflected in its Earth Series coolers, which offer an earth-conscious option for keeping things cool. Igloo's marine products include waterproof and durable Marine tarpaulin duffels and coolers. For the hunting enthusiasts, Igloo offers the Realtree Gripper duffels and Hard Liner Coolers (HLC).

ABOUT IGLOO

Founded in 1947, Texas-based Igloo Products Corporation is today an international designer, manufacturer and marketer of outdoor products that make the outdoor experience more accessible and more fun. So whether it's on the water, near the water, on the trail, on the hunt, in the mountains or just around the house for family fun, Igloo goes where you go and makes the experience better. For more information on Igloo, visit the company's Web site at www.igloocoolers.com.

ABOUT FLW OUTDOORS

FLW Outdoors is the best in fishing, on and off the water. Anglers worldwide can compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world's richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player's Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

FLWOutdoors.com

SOURCE FLW Outdoors