IFA, ShowStoppers Extend Successful Collaboration

AUSTIN, Texas and BERLIN, April 27 /PRNewswire/ -- Hundreds of top journalists, analysts, bloggers and industry innovators will be able to preview new technology products for work, home and play for the next three years at ShowStoppers®, the official press event of IFA 2010, 2011 and 2012.

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IFA and ShowStoppers today announced the three-year renewal of a dynamic partnership that began with ShowStoppers @ IFA 2008 in Berlin, Germany.

"Starting two years ago, IFA and ShowStoppers created a better way for industry leaders, innovators and startups to meet the press, on a global stage, and invented a new format in Germany that provides increased value for all exhibitors. ShowStoppers is the perfect display event to intensify business relationships, meet, network and conduct business with journalists, retailers and buyers," said Jens Heithecker, executive director of IFA.

"This is a terrific collaboration built around spotlighting for exhibitors, trade visitors and journalists the technologies that introduce at IFA," said Steve Leon, partner, ShowStoppers. "IFA 2008 delivered the first one-inch-thin LCD and plasma displays – and 3D TVs introduced in Berlin in September 2009, four months before they hit the US. That sets the pace for innovations and personal conversations that drive news coverage and create global opportunities."

IFA 2010 takes place 3-8 September in Berlin. Press days begin 1 September.

IFA is the global tradeshow for consumer electronics and home appliances that inspires people, moves markets, and increasingly defines the future of digital technologies.

More than 3 billion Euros worth of orders were generated at IFA 2009. 1,164 exhibitors from 46 countries rented 121,000 m2 of display space. More than 224,000 attendees included 111,000 trade visitors – including more than 23,000 international trade visitors from 105 countries. More than 6,200 media attended from 78 countries.

IFA is organized by Messe Berlin and owned by Gesellschaft fur Unterhaltungs- und Kommunikationselektronik (gfu). Messe Berlin organizes worldwide, national and regional trade shows, exhibitions and conventions. gfu is the Association for Consumer and Communications Electronics.

The invitation-only ShowStoppers press events at IFA take place during the press days before the show opens for business visitors and to the public. Each ShowStoppers event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives attending IFA.

Now in its 17th year, ShowStoppers, www.showstoppers.com, is the global leader in producing press-only events. Industry leaders, innovators, startups and upstart companies exhibit during the year at ShowStoppers events to help generate news coverage and product reviews, make new connections, promote brand, and open new markets.

To exhibit at ShowStoppers events, contact Dave Leon, director of sales, [email protected], +1-845-638-3527.

Working press are invited to attend ShowStoppers events. For information and requirements, contact Steve Leon, [email protected], +1-512-288-0950.

SOURCE ShowStoppers