If one CDN isn't enough, try a multi-CDN approach

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Nov 17, 2016, 04:02 ET

SAN JOSE, Calif., Nov. 17, 2016 /PRNewswire/ -- Multi-CDN simply means employing more than one CDN. Division of CDN duties can be based on domain, geography, amount of traffic, or which CDN is fastest at any given time. Multi-CDN also ensures higher availability, if one network becomes unavailable, traffic can be routed to another CDN.

A multi-CDN strategy is especially important for industries with large peaks in traffic such as Forex trading, gaming, online ticket sales, and ecommerce. Having more than one CDN ensures reliability and performance when currencies fluctuate, or during new game releases, or when Beyoncé tickets go on sale, or during holiday sales, such as cyber Monday.

Even if your industry doesn't have the peaks and valleys, a multi-CDN strategy can still save money. For example, you can put closer regional traffic on a lower-priced CDN and use an enterprise CDN to reach customers further away, such as South America, Europe, The Middle East, and Asia.

Some organizations use CDNs based on specialty. For instance, one CDN may be the best at streaming and another at delivering dynamic content. Another reason to have more than one CDN is based on the network map. You may want a CDN with proven performance in Europe and another that leads the pack in China for instance.

No matter your current choice of CDN, CDNetworks can help you implement a multi-CDN strategy with intelligent load balancing. CDNetworks can help if you want to expand your customer base in Southeast Asia, Japan, Korea, or mainland China. Or, if you are looking to deliver dynamic content, such as Forex trading or ecommerce transactions, and your current CDN does not support this, you don't necessarily have to abandon it. CDNetworks can become part of the solution. Contact CDNetworks to explore your options with multi-CDN, www.cdnetworks.com.

Read the case study to find out how Square Enix online gaming employs multiple CDNs to provide their customers with an "unforgettable experience."

SOURCE CDNetworks