ideeli Names Barbara Levy as Senior Vice President of Retail Strategy

NEW YORK, Aug. 25 /PRNewswire/ -- ideeli, Inc. (www.ideeli.com), the fastest growing members-only online shopping community in the United States, today announced the appointment of Barbara Levy as senior vice president of retail strategy. In this position, Ms. Levy will report directly to CEO Paul Hurley, providing leadership and support of the company's continued efforts to build and maintain relationships across a growing portfolio of world-class brands.

"Barbara Levy is well known for her experience and expertise within the industry," said Paul Hurley, CEO and founder of ideeli. "We couldn't be more excited to welcome such an exceptional talent to the ideeli team during this time of incredible growth and innovation."

Ms. Levy joins ideeli from national off-price retailer Ross Stores, Inc, where she occupied a number of leadership positions during her 15-year tenure. As executive vice president, Ms. Levy, along with her team, was responsible for buying from, and negotiating with, over 1,000 active vendors on behalf of 700 stores. Prior to that, Ms. Levy was a senior vice president/general merchandise manager for RH Macy and Company, where she oversaw a buying team with responsibility for nearly 70 stores, including the Herald Square flagship.

In her role at ideeli, Ms. Levy will specifically focus on building the company's merchandising team, devising new strategies for its vendors and brands, and ensuring that the overall merchandising function aligns with the strategic direction of the company. Ms. Levy will also be responsible for strengthening the company's existing reporting and analytics systems.

"In just three years, ideeli has transformed the online shopping experience for both consumers and brands alike," said Levy. "I am thrilled to be working with the ideeli team as they grow and expand this incredibly successful retail platform."

About ideeli

ideeli, Inc is the fastest growing online members-only shopping site in the U.S. Launched in 2007, the company now has over 2.8 million members who enjoy limited-time sales events featuring products from over 600 brand partners across the categories of apparel, accessories, home, beauty, kids and travel. Each event is designed by ideeli editors to offer an exclusive shopping opportunity with new brands featured each day at up to 80% off.

SOURCE ideeli, Inc.