Ideanomics Solidifies Grapevine Service Solutions With The Acquisition of SolidOpinion
- Among the assets purchased is the CommentsRadar service
- Comments are a primary metric for advertisers leveraging influencer generated content, providing real-time feedback and sentiment on campaign positioning and impacts
NEW YORK, Feb. 25, 2019 /PRNewswire/ -- Ideanomics (NASDAQ: IDEX) ("Ideanomics" or the "Company"), a global fintech advisory and Platform-as-a-Service company, is pleased to announce it has completed the purchase of various assets of SolidOpinion, Inc., a Delaware corporation. Among the assets purchased is SolidOpinion's CommentsRadar technology and the supporting development team.
This is a strategic acquisition intended to be integrated into the Grapevine family. Having an AI delivered comments and profile drawing engine enables Grapevine to index comments made in response to influencer generated content and provides significant data points which can be leveraged by brands and agencies for greater ROI on their advertising campaigns with precision targeting.
"We are excited to bring the CommentsRadar product, and its team, into our influencer business unit, Grapevine Logic. CommentsRadar tracks how billions of people engage with stories across different content platforms on the Internet. This product helps to deliver unique insight into the types of content consumed online, what online audiences care about, and what's proven to engage historically," said Alf Poor, Chief Executive Officer of Ideanomics. "That's powerful information that can be leveraged by both Social Media Influencers, as well as the Agencies and Brand Advertisers that partner with them".
"We are excited to have our CommentsRadar service recognized by Ideanomics as a leading solution in the marketplace. They were able to demonstrate to us synergies with their Grapevine platform and our features set was compelling enough to Ideanomics that they wanted to acquire the service. We're pleased to have a strong outcome for the product and believe it will help the Grapevine team take their offering to the next level", said Constantine Goltsev, CEO and Founder of SolidOpinion.
Comments are one of an advertiser's best way to measure and act on user sentiment. Every commenting platform, communities like Reddit and social media giants such as Youtube and Instagram are indexed with hundreds of top media included. Leading brands and publishers use this unique data to discover, engage, analyze and make smarter business decisions for their advertising campaigns
About SolidOpinion
SolidOpinion is an engagement company. We track, power, and drive engagement. SolidOpinion is a free and simple way to make the most of your site's comment section. We know where people look, what they ignore, who their influencers are, how online reputations are built and why they matter.
About Ideanomics
Ideanomics is a global fintech advisory and Platform-as-a-Service company. Ideanomics combines deal origination and enablement with the application of blockchain and artificial intelligence technologies as part of the next-generation of financial services.
The company is headquartered in New York, NY, and has offices in Beijing, China. It also has a planned global center for Technology and Innovation in West Hartford, CT, named Fintech Village.
Safe Harbor Statement
This press release contains certain statements that may include "forward looking statements". All statements other than statements of historical fact included herein are "forward-looking statements." These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties, and include statements regarding our intention to transition our business model to become a next-generation financial technology company, our business strategy and planned product offerings, our intention to phase out our oil trading and consumer electronics businesses, and potential future financial results. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of risks and uncertainties, such as risks related to: our ability to continue as a going concern; our ability to raise additional financing to meet our business requirements; the transformation of our business model; fluctuations in our operating results; strain to our personnel management, financial systems and other resources as we grow our business; our ability to attract and retain key employees and senior management; competitive pressure; our international operations; and other risks and uncertainties disclosed under the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our most recent Form 10-K and Form 10-Q filed with the Securities and Exchange Commission, and similar disclosures in subsequent reports filed with the SEC, which are available on the SEC website at www.sec.gov.. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Investor Relations and Media Contact
Tony Sklar, VP of Communications at Ideanomics
55 Broadway, 19th Floor New York, New York 10006
Email: [email protected]
www.ideanomics.com
Tel: +1.212.206.1216
SOURCE Ideanomics
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