ID Media Named Media Agency of Record for Cox Business

CHICAGO, Oct. 28, 2014 /PRNewswire/ -- ID Media, an Interpublic Group media agency, has been selected as media agency of record for Cox Business, a division of Cox Communications that provides communications services for 300,000 businesses nationwide.

ID Media will be responsible for multimedia branding and acquisition campaigns—rich in digital media, television, print, and local events—across 26 of the country's largest DMA's.

This new partnership pairs client and agency brands with strong track records in business innovation.  It also attests to the business-to-business marketing acumen ID Media has built with clients that include CME, Fleetmatics, and Intuit. This new assignment expands upon ID Media's current work handling Cox's shared mail campaigns to residential customers and prospects.

"We found ID Media to be much more than an agency that has great media expertise and digital skills. They are a partner who embodies our spirit of innovation, commitment to diversity, and passion for helping businesses succeed," said Ken Kraft, vice president of marketing, Cox Business.

"As an award-winning business service provider, Cox Business embraces the enormous value inherent in digital media and innovative technologies like programmatic buying," said Lynn Fantom, Chairman and CEO of ID Media. "We're looking forward to a partnership that helps connect more businesses to telecom products and services that enable their success."

The account will be led out of ID Media's Chicago office by Angie Given-Cook, SVP, Managing Director.  This win comes on the heels of another – ID Media Chicago was recently named a winner of the Chicago's 101 Best & Brightest Companies To Work For.

Pile and Company consulted on the review.

About ID Media
ID Media is an Interpublic Group media agency known for identifying and delivering accountable media solutions that create better business outcomes for marketers. Backed by a culture that's deeply accountable for results, our people drive costs down and engagement up across television, digital, and print channels. We work with many leading brands, including American Express, Nationwide, Intuit, Nikon, Cayman Islands, and Match.com. ID Media is a seven-time winner of IPG awards for diversity and inclusion, as well as a six-time winner of "Best Places to Work" awards in New York City, Chicago, and Los Angeles. For more information, visit http://www.idmediaww.com.

SOURCE ID Media

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