iContact to Present and Exhibit at SES San Francisco Conference

SAN FRANCISCO, Aug. 15, 2011 /PRNewswire/ -- SES San Francisco Conference -- iContact Corp., a leading email marketing and social media marketing company, announced today that it is exhibiting as a Gold Sponsor at SES San Francisco, booth 506. During the show, company executives will be available to discuss the strategies of using email and social media marketing to succeed and grow.

(Logo: http://photos.prnewswire.com/prnh/20110413/CL82281LOGO-b )

SES San Francisco is one of several events to take place during Connected Marketing Week, August 15-19, 2011. More than 6,000 marketers and agency professionals are expected to gather at Moscone West for the largest search marketing conference on the West Coast.  The exhibition floor will be open August 16 and 17.

"Email and social media are essential elements of any marketing program for businesses looking to further connect customers with their brand. When done effectively, these strategies drive return site visitors and repeat customers, while also turning prospects into lifetime evangelizers," said Jeff Revoy, chief product, marketing and strategy officer at iContact. "Marketers are constantly working on ways to gain a longer and louder share of voice and add value for their customers. As a leader in email and social media marketing, iContact is pleased to offer this guidance to participants of one of the largest search and online marketing conferences in the world."

Writing content that appeals to social audiences to gain traffic, links and ultimately, business is not as simple as it sounds. It's even harder for the less sexy brands to make their content appealing and exciting. Revoy will participate in a panel discussion looking into examples of how less attractive brands gained meaningful traction through social media without having to spend a fortune.  The session titled "Like Me! Social & Viral Content Tips for Making Your Brand More Sexy," will cover new and effective approaches to viral content and provide top tips on how to keep your brand content attractive and fresh while remaining relevant to your brand identity.

• Like Me! Social & Viral Content Tips for Making Your Brand More Sexy

Tuesday, August 16, 1:00-2:00 p.m. PT

Revoy will also present a session titled "Engaging Post Click Using Email Marketing and Social Media Marketing," focusing on how every day marketers can create engagement through email marketing and social media post-click.  Whether it's creating relevant messaging post search or delivering viral content via email that translates to an organization's social media channel, learn five critical tactics for taking respondents beyond the click. Revoy will provide real-world examples for the novice to the sophisticated marketer.

• Engaging Post Click Using Email Marketing and Social Media Marketing

Tuesday, August 16, 3:30-3:50 p.m. PT

About iContact

Based in Raleigh, NC, iContact is a purpose-driven company making email marketing and social media marketing easy for small and midsized companies and causes to grow and succeed. More than 700,000 customers have used iContact and the company maintains B Corporation status, a certification awarded to companies meeting comprehensive and transparent social and environmental performance standards. As part of its ongoing social mission, iContact applies the 4-1s Corporate Social Responsibility Model, donating 1 percent from each of its payroll, equity, product and employee time to community volunteering and to its local and global community. Visit us online at iContact.com, on Twitter @iContact, at iContact LinkedIn Group, and on our Facebook Fan page.

About SES

Incisive Media's SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com. For more news and event updates visit the SES press room.

For more information, contact:
Davida Dinerman or Michael McDonough, Schwartz Communications, 781-684-0770, [email protected]

SOURCE iContact