iContact Launches Free Edition in UK

NEW YORK, May 23, 2011 /PRNewswire/ -- At TechCrunch Disrupt today, iContact Corp., the leading email marketing and social marketing company for small and medium businesses, officially launched iContact Free Edition for the United Kingdom (UK). In addition, iContact also announced the opening of a new corporate office in the Silicon Roundtable area of London to further serve the needs of UK customers and partners.

(Logo: http://photos.prnewswire.com/prnh/20110413/CL82281LOGO-b)

"iContact's vision is to make email marketing and social marketing available to everyone in both their professional and personal lives," said Jeff Revoy, chief marketing and product officer for iContact. "We are excited about the market opportunities in the UK, and believe the iContact Free Edition will bring tremendous value to small businesses in this market."

A UK market analysis completed by Wilkey Group for iContact in February 2011 reported that the UK email market was worth pounds Sterling 366m in 2010, a 15 percent rise from 2009; spending on email marketing has grown 15 percent year-on-year for the past two years and more than half intend to increase their email marketing budget. With more than 90 percent of UK businesses classed as small or medium businesses (SMBs), there exists a demonstrable need for email marketing and social media marketing.

iContact Free Edition, is a no-cost version of the company's flagship email marketing and social marketing tool makes it easy for individuals, community organizations and small businesses without a large budget to easily stay in touch with their customers, subscribers and fans via email, Facebook and Twitter.

About iContact Free Edition

iContact's proven email marketing solution empowers businesses to engage, educate and retain customers, targeted prospects and website visitors. Now individuals or small organizations with subscriber lists of 500 or fewer can have email marketing, social marketing, event marketing and surveying for free. iContact Free Edition enables anyone to easily manage a contact database, select a professionally designed template, send out an email and social network message, and track the number of opens, clicks and social views.

iContact Free Edition includes:

• Email creation, sending and tracking capabilities for up to 500 subscribers and 24 designer templates for effective, eye-catching messages quickly and easily – http://www.icontact.com/messagebuilder-templates
• Social Media Tools Integration with Facebook and Twitter, allowing users to create and share links to their email communications from within the application; iContact will automatically post a Web version of the email message and report related views and clicks on the user's tracking dashboard – http://www.icontact.com/social-tools
• Compatibility with iPhone and Android mobile apps allowing users to manage contacts, access and send messages, and view detailed tracking reports, all in real time – http://www.icontact.com/icontact-iphone and http://www.icontact.com/android
• Built-in survey tool enabling users to easily create questions and choose a response type, such as text box, radio button, drop-down menu or selector – http://tinyurl.com/3vgl5jj

About iContact

iContact is a purpose-driven company based in Raleigh, NC, working to make email marketing and social marketing easy so that small and midsized companies and causes can grow and succeed. Founded in 2003, iContact has more than 300 employees and more than 700,000 users of its leading email marketing software. iContact also provides the event marketing platform Ettend. As a B Corporation, iContact utilizes the 4-1s Corporate Social Responsibility Model, donating 1% of payroll, 1% of employee time to community volunteering, 1% of equity, and 1% of product to its local and global community as part of its social mission. iContact works hard to maintain a fun, creative, energetic, challenging and community-oriented company culture.

For media inquiries, contact Davida Dinerman or Michael McDonough,
Schwartz Communications, 781-684-0770, [email protected]

Visit us on online at iContact.com, Twitter @iContact, iContact LinkedIn Group and our Facebook Fan Page.

SOURCE iContact Corp.