iContact Discusses Email and Social Media Marketing at the Atlanta Online Marketing Summit

ATLANTA, July 18, 2011 /PRNewswire/ -- iContact Corp., a leading email marketing and social media marketing company, will be speaking on July 19 at the Online Marketing Summit (OMS) in Atlanta. The presentation by Sally Lowery, director of revenue marketing, titled, "Social DIDN'T Kill the Email Star: How Email + Social = Better Engagement," will offer best practices for creating a cohesive email and social media marketing strategy. This is the fourth of iContact's six appearances in the OMS Regional and National Tour.

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"Social media usage is experiencing explosive consumer growth, and it is playing a more critical role in our customers' integrated online marketing campaign," said Jeff Revoy, iContact's chief marketing and product officer. "Marketers must learn the nuances of how to synch social media with email marketing to achieve a higher ROI. They also need to outline objectives and goals, and have quantitative tools on hand to gauge whether a campaign is yielding the desired results. iContact welcomes the opportunity to share our knowledge in helping small and medium businesses succeed and grow at the OMS."

One of the primary benefits of blending social media with email marketing is to create a two-way conversation between a business and its customers, as well as to expand to other target audiences. According to the 2011 Social Media Marketing Industry Report, social media is a primary tool for marketers, with 88 percent surveyed viewing it as critical for increasing their exposure.

About the Online Marketing Summit (OMS)

The Online Marketing Summit is truly unique from any other conference. There are no salesmen, no exhibitors/booths and no pitching allowed. This educational environment facilitates incredible learning, networking and collaboration opportunities amongst like-minded marketing peers. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing. More than 10,000 marketers have learned, collaborated and networked at OMS events over the last few years. For more information, visit www.onlinemarketingsummit.com.

About iContact

iContact is a purpose-driven company based in Raleigh, NC, working to make email marketing and social marketing easy so that small and midsized companies and causes can grow and succeed. Founded in 2003, iContact has more than 300 employees and more than 700,000 users of its leading email marketing software. iContact also provides the event marketing platform Ettend. As a B Corporation, iContact utilizes the 4-1s Corporate Social Responsibility Model, donating 1% of payroll, 1% of employee time to community volunteering, 1% of equity, and 1% of product to its local and global community as part of its social mission. iContact works hard to maintain a fun, creative, energetic, challenging, and community-oriented company culture. Visit us on online at iContact.com, on Twitter @iContact, at iContact LinkedIn Group, and on our Facebook Fan page.

For media inquiries, contact Davida Dinerman or Michael McDonough, Schwartz Communications, 781-684-0770, [email protected].

SOURCE iContact Corp.

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