Iconic Mars Brand, M&M'S®, Selected as One of the Most Trusted Brands in 2024

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Jun 17, 2024, 10:53 ET

M&M'S honored for a fifth consecutive year as the confectionery brand with the leading trust reputation in Morning Consult's Top Trusted Brands

NEWARK, N.J., June 17, 2024 /PRNewswire/ -- M&M'S®, proudly part of Mars, is the leading confectionary brand named in the 2024 Morning Consult Most Trusted Brand report. The annual report spotlights standout organizations that have earned the reputation of consumer trust.

"It is an honor to have M&M'S recognized as one of the most trusted brands among consumers," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "This recognition is a true testament to our efforts in preserving the iconic integrity of the M&M'S brand while ensuring it is still relevant for today's consumers. At Mars Wrigley, we not only inspire moments of everyday happiness, but we also find ways to make positive societal impact by building brands that consumers trust across generations."

For several years, M&M'S has built on its purpose of creating a world where everyone feels they belong by creating impactful acts designed to ensure relevancy, engage brand fans, and pique interest among all generations.

Morning Consult's Most Trusted Brands report is based on surveys of U.S. adults, with brands ranked by a net trust score. The methodology ranks M&M'S as one of the most trusted brands among all overall consumers, both men and women.

For more updates on M&M'S, follow along with the brand on Facebook, Instagram, TikTok and X, and be sure to visit MMS.com and sign up for the M&M'S newsletter here.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.

Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

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