ICMA-RC Launches New Advertising Campaign, Redesigned Website and New Mobile Website

WASHINGTON, May 16, 2011 /PRNewswire/ -- ICMA-RC President and CEO Joan McCallen announced that the corporation has launched a new advertising campaign, redesigned website (www.icmarc.org) and a new mobile website, all focused on helping public sector employees build retirement security.

(Photo:  http://photos.prnewswire.com/prnh/20110516/PH03106 )

"I am proud of the new communications we are delivering to public sector plan sponsors and participants," said McCallen. "Overall, these new and enhanced educational  resources reinforce ICMA-RC's close to 40 years of commitment to helping build retirement security for public sector employees."

ICMA-RC's redesigned site significantly enhances the corporation's online presence by incorporating contemporary Web 2.0 design elements, which has resulted in key enhancements, including:

• Improved navigation and functionality that provides a faster, easier way for visitors to locate and access information and educational resources.
• Expanded access to a variety of online tools, videos and webinars via ICMA-RC's PlanSMART Web page and thedreambigsite.org, ICMA-RC's award-winning online education resource offering personal finance blogs, articles and easy-to-use interactive tools; and  

ICMA-RC also launched a brand new mobile website. ICMA-RC's mobile site reflects the corporate website and was developed specifically for smart phones to provide information "on the go." It offers select content and simple navigation, and works across various smart phone platforms (e.g., Android, iPhone, etc.). Using a smart phone, the mobile site can be accessed at m.icmarc.org.

ICMA-RC's new advertising campaign, which focuses on helping to make retirement a reality for public employees, complements the new website, mobile website and overall communications enhancements.

All of these new and enhanced educational communications provide a consistent, straightforward and relevant message to public sector employees as they work toward a secure retirement.

About ICMA-RC

Founded in 1972, ICMA-RC is a non-profit independent financial services corporation focused on providing retirement plans and related services for more than 920,000 public sector participants and approximately 9,000 retirement plans. Its mission is to help build retirement security for public employees by providing investment tools, financial education, and other retirement savings related services. The corporation also works to ease the administrative responsibility of local governments that offer these benefits to their employees. For more information, visit www.icmarc.org.

SOURCE ICMA-RC

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